CASE STUDIES

Our high-contrast, vibrant color approach to the brand, combined with more weighted typography and the unabashed use of a heart icon reflects Triad Health Project's values and energetic approach to their work.

As a private, nonprofit community health plan, Amida Care’s membership includes individuals with transgender experience. Amida Care invited A Great Idea as a long-time creative solutions partner to art direct a multi-page report to share and expand awareness and inclusion of culturally competent transgender health care. A Great Idea produced the report, including the graphic design, content strategy, and final production.

The Seattle Gilbert & Sullivan Society recently brought back this classic to the stage, and their creative leadership partnered with A Great Idea to deliver a new approach to the rich catalog after working with AGI to deliver a rebranding. A Great Idea art directed the promotional campaign, including the graphic design of original key art, social media, and final production.

The Eviction Defense Collaborative is the principal organization in San Francisco helping low-income tenants respond to eviction lawsuits, providing emergency legal services and rental assistance to over 5,000 tenants each year. They partnered with A Great Idea to revisit their brand identity while updating their Wordpress website to better represent evolutions in programming and position serving the city.

The Coordinated Children’s Services Initiative is a program of Vibrant Emotional Health bringing together families and health service professionals from across New York City’s five boroughs through monthly meetings and special events. CCSI’s leadership along with the Vibrant team asked A Great Idea to align their digital presence to meet the needs of program participants. From sitemap and wireframing to website design and Wordpress front-end development, AGI’s team delivered an online experience that builds on the organization’s promise to keep communities connected in care.

Triad Health Project provides important sexual health services (education, disease prevention, and treatment) to many people in central North Carolina in an effort to address the impacts of HIV. A Great Idea led a comprehensive community-centered website initiative—strategy to design, mark to digital presence —that energizes clients, donors and volunteers to create a future free from HIV.

People USA (formerly PEOPLe, Inc.) are pioneers in emotional wellness. They invited A Great Idea to evolve their identity in alignment with significant programmatic and organizational expansion. In addition to a new identity that built on the program’s legacy through digital and printed materials, A Great Idea design and delivered an updated Wordpress with custom functionality connects communities across New York’s Hudson Valley to their spectrum of services.

Chestnut Hill Technologies partnered with A Great Idea to develop a site evolution that reflected their rapid growth in serving enterprise clients with IT support and infrastructural consulting. By providing a comprehensive user experience (UX) solution using Wordpress that involved strategy, website design, front-end development, and content strategy, A Great Idea (in conjunction with a content partner) delivered an innovative, accessible responsive experience that increased client engagement.

As New York’s largest Medicaid Specialized Needs Plan, or SNP, that specializes in providing comprehensive health coverage and coordinated care to New York State residents with chronic conditions, including HIV/AIDS and communities with high risk of transmission, Amida Care is an important resource for individuals throughout New York state. The Amida Care team partnered with A Great Idea to lift up this important work applying a content strategy with emphasis on social media engagement in addition to branded, impact-driven graphic design and copywriting. With a 200% growth in Instagram participation, doubling the followers on Facebook, and a 40% increase in Twitter followers this year, it’s proof that our leadership in strategy is…a great idea.

The Up Center looked to A Great Idea as their creative solutions partner to showcase their annual success in serving the many diverse needs of the children and families of Hampton Roads, Virginia. A Great Idea art directed the annual report, including the graphic design, content strategy, copywriting, and final production.

A Great Idea to create a memorable, iconic identity system, and campaign for Triad Health Project's annual, citywide event.

Queer | Art launched in 2009 to support a generation of LGBTQ+ artists that lost mentors to the AIDS Crisis of the 1980s. A Great Idea provided art direction and user experience consultation throughout its digital and brand evolution, including this latest iteration of its site.

Triad Health Project turned to A Great Idea to build a special event brand (postcards, poster, and social media) that recognizes decades of success while advancing the annual fundraiser.

Supplement technology innovator Nutritional Delivery Systems looked to A Great Idea (working in partnership with Chante Digital) to introduce them on the Shopify network with a strong brand deployment strategy, including user experience, website design, content strategy and copywriting.

When the modern, popular shared office space sought to create printed promotions to increase recognition for the artfully crafted space, HQ Greensboro hired A Great Idea to create the graphic design for poster and brochures that highlight membership and special event rentals.

A Great Idea developed a new brand system for the established Seattle Gilbert and Sullivan Society to capture new, younger audiences.

Central North Carolina’s largest adult literacy program wanted a slam dunk for its launch of a new annual fundraising event; they looked to A Great Idea for brand and identity, print design including poster and postcard promotions, web design, and development on Squarespace, plus onsite branding for banners and t-shirts.

To position for growth, regional health and housing community organization Greensboro Housing Coalition asks A Great Idea to remodel their brand identity and design. Project included a significant redesign of the long-standing identity and includes new tagline in addition to a communications package featuring original photography and testimonials.

The Adam Coker for Congress asked A Great Idea to create a candidate brand and identity along with content strategy. In addition, A Great Idea provided graphic design, social media content, and front-end development support for email communications and WordPress website design.

The Tyler Clementi Foundation's "Keep It Cool" campaign brought the anti-bullying message across social media platforms during the summer with help from A Great Idea.

Voces Latinas addresses the devastating impact of HIV among Latinas in the New York City borough of Queens. They approached A Great Idea with the goal of advancing an annual educational outreach program’s impact on the local community. Through collaborative discussions and budget restrictions, the print campaign delivered an approach featuring program participants shot in local scenes holding a unique poster done in a style resonant with street signs found in Central and South America.

Magnetic, modern dance performance company Pilobolus approached A Great Idea to choreograph a campaign for their annual summer workshop series.

Neurocrine Biosciences launched the drug treatment INGREZZA™ (valbenazine) with the content-based INBRACE™ program to provide education for health providers and patients about the pharmaceutical prescription process. Working as part of a team, A Great Idea provided wireframes, design variations, as well as the majority of front-end development for the small responsive site.

A Great Idea streamlined Janssen Oncology's tablet tool's user experience through a simplified interface that is more responsive to feedback.