"Keep It Cool!" Campaign
Tyler Clementi Foundation
Striking a balance between a vibrant visual aesthetic and the seriousness of harassment prevention needed to be achieved so as to not alienate viewers.
The Tyler Clementi Foundation wanted a social media strategy for a summer bullying prevention awareness campaign that united Facebook, Twitter, and Instagram content.
We delivered an '80s-inspired campaign mark and social media assets that invoked summer vibes to provide some visual levity for fundamentally serious messaging.
AWARD RECOGNITIONS
Type That Connects
Using unique typography that recalls the cool colors of the summer season as well as 1980s style, the “Keep It Cool” campaign delivered fun energy that engaged a broad user base across Facebook, Twitter, and Instagram.
Bringing in Business
In addition to program messaging, the campaign was able to loop in companies such as Bud Light and frozen treat maker Enjoyer with the theme. This provided opportunities to expand reach and discover new avenues for fundraising. The campaign included video tie-ins, unique original photography (via LA’s Our Productions), and a broad-reaching digital strategy.
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.
What’s the return on investment of email marketing?
Email marketing is one of the most cost-effective channels available. Depending on your goals and list quality, each $1 spent can return $36-$40 in value.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
Do you offer ongoing support?
Absolutely! We offer everything from one-off posts to complete social media management services packages. Long-term management includes ongoing content planning, post creation, scheduling, community engagement, and performance tracking. We collect analytics throughout this process and use them to refine our approach.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.