"Keep It Cool!" Campaign
Tyler Clementi Foundation
Striking a balance between a vibrant visual aesthetic and the seriousness of harassment prevention needed to be achieved so as to not alienate viewers.
The Tyler Clementi Foundation wanted a social media strategy for a summer bullying prevention awareness campaign that united Facebook, Twitter, and Instagram content.
We delivered an '80s-inspired campaign mark and social media assets that invoked summer vibes to provide some visual levity for fundamentally serious messaging.
AWARD RECOGNITIONS
Type That Connects
Using unique typography that recalls the cool colors of the summer season as well as 1980s style, the “Keep It Cool” campaign delivered fun energy that engaged a broad user base across Facebook, Twitter, and Instagram.
Bringing in Business
In addition to program messaging, the campaign was able to loop in companies such as Bud Light and frozen treat maker Enjoyer with the theme. This provided opportunities to expand reach and discover new avenues for fundraising. The campaign included video tie-ins, unique original photography (via LA’s Our Productions), and a broad-reaching digital strategy.
Will content strategy help us raise funds or get more followers on Instagram?
Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.
Do you do email marketing for healthcare?
Absolutely. We specialize in email marketing for healthcare, with experience from patient engagement to public health campaigns. We adapt these same strategies to nonprofit email marketing and education.
What is brand strategy?
Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
What types of copywriting services do you offer?
We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.