"Keep It Cool!" Campaign
Tyler Clementi Foundation
Striking a balance between a vibrant visual aesthetic and the seriousness of harassment prevention needed to be achieved so as to not alienate viewers.
The Tyler Clementi Foundation wanted a social media strategy for a summer bullying prevention awareness campaign that united Facebook, Twitter, and Instagram content.
We delivered an '80s-inspired campaign mark and social media assets that invoked summer vibes to provide some visual levity for fundamentally serious messaging.
AWARD RECOGNITIONS
Type That Connects
Using unique typography that recalls the cool colors of the summer season as well as 1980s style, the “Keep It Cool” campaign delivered fun energy that engaged a broad user base across Facebook, Twitter, and Instagram.
Bringing in Business
In addition to program messaging, the campaign was able to loop in companies such as Bud Light and frozen treat maker Enjoyer with the theme. This provided opportunities to expand reach and discover new avenues for fundraising. The campaign included video tie-ins, unique original photography (via LA’s Our Productions), and a broad-reaching digital strategy.
Do you offer ongoing support?
Absolutely! We offer everything from one-off posts to complete social media management services packages. Long-term management includes ongoing content planning, post creation, scheduling, community engagement, and performance tracking. We collect analytics throughout this process and use them to refine our approach.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
What do you need from us?
The only thing we need from you is for you to reach out and schedule a discovery call! Whether you have an underperforming social media account, a loose idea for a new organization, or an event to promote, we can work with you to craft social media content and a strategy that activates your network of advocates!
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!