INDUSTRY:
Pilobolus Summer Dance Workshop Series
Client Partner:
Pilobolus
Leaping to Partner with Acclaimed Dance Company Pilobolus
Magnetic, modern dance performance company Pilobolus approached A Great Idea to choreograph a campaign for their annual summer workshop series.
CHALLENGE
REQUEST
RESULT
Design collateral proved compelling and successful, garnering positive comments and registrations at an increased rate.
AWARD RECOGNITIONS
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Pushing the Brand
The goals of the campaign included the development of a brand style that pushes the dance troupe’s identity standards, incorporates real images of dancers from the classes in a way that felt unique and inspiring, and competes with rival workshop series which would often be advertising in the same spaces. For example, the postcard series shown here (delivered both at regional workshops and live performances) presents a continuity of the campaign and an image that supporters could also keep around on their bulletin boards long after the registration deadline.
Innovative, Cost-effective Solution
One key Idea in the campaign was to integrate the brochure and poster into a quad-folded promotional piece. This way, they could be provided to the different dance schools and institutions providing full schedules as well as be unfolded to hang on the walls as shown here. The piece was also printed in North Carolina to cut down on costs.
These services from A Great Idea include the following:
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
What is brochure design?
Brochure design is the process of creating a visual and informative marketing tool that represents a brand, product, or service. It involves strategically arranging typography, imagery, and branding elements across a folded or multi-page layout.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
Do I need to provide the copy and images for my brochure?
While many clients provide their own text and high-resolution photos, A Great Idea offers full-service solutions. We can assist with professional copywriting, stock image curation, or custom photography to ensure your brochure is cohesive and persuasive. For the best print results, we recommend using images with at least 300 DPI (dots per inch).
How much does professional brochure design cost?
The cost varies depending on complexity, page count, and whether you require custom illustrations or copywriting. We provide tailored quotes based on your specific project needs—ranging from high-impact tri-folds to multi-page corporate catalogs. Investing in professional design ensures your marketing collateral reflects the premium quality of your brand.