INBRACE Pharmaceutical Support Site
Client Partner:
Specialty Access International
New Drug Treatment Launches Impressive Prescription Process Educational Site
Neurocrine Biosciences launched the drug treatment INGREZZA™ (valbenazine) with the content-based INBRACE™ program to provide education for health providers and patients about the pharmaceutical prescription process. Working as part of a team, A Great Idea provided wireframes, design variations, as well as the majority of front-end development for the small responsive site.
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Direct Access to Support
The site’s simple, responsive HTML5 and CSS framework was critical to swift rendering speed. While the design shifted through several iterations after wireframing, the function of the site includes pop-up gating, sticky safety information, and a tabbed interface to provide unique information catering to each specific audience.