Queer | Art's Squarespace Launch
Queer | Art
AWARD RECOGNITIONS
Delivering Sustainable Solutions
Discussions with QUEER | ART’s team involved ensuring that the evolution of the brand’s digital presence online needed to allow frequent updating by the staff and volunteers without the hassle of a complicated content management solution (CMS). In moving forward with Squarespace, the team embraced the easy-to-access interfaces and trimmed down previously complex dynamic features.
Strong Statements
The overall style built on the foundation of a Squarespace template embodies the brand’s fearlessness and energy. The image-led templates were modified to allow for enhanced branding and the otherwise clean segmentations provided an adaptable, browsable way to share information with their supporters. This also paved the way for third-party integrations and expanded the available functionality.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
What should I expect to pay for brand strategy consulting services?
The cost of brand strategy consulting varies depending on your specific needs, project complexity, and who you hire. Before any consultations, it’s important to define your goals and budget to ensure the scope of work matches your expectations. Small, independent consulting agencies like A Great Idea typically charge between $100 and $300+ per hour or $5,000 to $30,000 per full brand strategy project.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
Do you offer healthcare website design?
Yes, in fact, we specialize in healthcare website design services! Our innovative healthcare clients do a range of work from equitable representation to PrEP access to queer healthcare coverage. Our healthcare website design services make it possible for them to keep their communities involved, included, and informed.