Queer | Art's Squarespace Launch

Client Partner:

Queer | Art

Leading Queer Art Org Looked to AGI for Art Direction and Expertise for New Site
Queer | Art launched in 2009 to support a generation of LGBTQ+ artists that lost mentors to the AIDS Crisis of the 1980s. A Great Idea provided art direction and user experience consultation throughout its digital and brand evolution, including this latest iteration of its site.
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AWARD RECOGNITIONS

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Delivering Sustainable Solutions

Discussions with QUEER | ART’s team involved ensuring that the evolution of the brand’s digital presence online needed to allow frequent updating by the staff and volunteers without the hassle of a complicated content management solution (CMS). In moving forward with Squarespace, the team embraced the easy-to-access interfaces and trimmed down previously complex dynamic features.

Strong Statements

The overall style built on the foundation of a Squarespace template embodies the brand’s fearlessness and energy. The image-led templates were modified to allow for enhanced branding and the otherwise clean segmentations provided an adaptable, browsable way to share information with their supporters. This also paved the way for third-party integrations and expanded the available functionality.

Frequently Asked Questions About Services Used in Queer | Art's Squarespace Launch

These services from A Great Idea include the following:

What is brand strategy?

Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.

What do you need from us to start?

Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.

What makes a great website?

A great website is easy to navigate, responsive, accessible in every way, and looks great. We combine our full-stack development expertise with graphic design acumen to build sites that are meaningful to your audience.

Do you offer education website design?

We have over a decade of experience in education website design. Many of our incredible clients are leaders in the education industry, doing work to ensure learning is equitable and inclusive. Our education website design services make it easier for them to reach their audiences and centralize their digital presence!

Can you integrate our CRM, donation platform, or LMS?

Yes! We regularly build custom integrations to enable on-screen donation, sign-ups, or community mobilization.

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