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Queer | Art's Squarespace Launch

Client Partner:

Queer | Art

Leading Queer Art Org Looked to AGI for Art Direction and Expertise for New Site
Queer | Art launched in 2009 to support a generation of LGBTQ+ artists that lost mentors to the AIDS Crisis of the 1980s. A Great Idea provided art direction and user experience consultation throughout its digital and brand evolution, including this latest iteration of its site.
CHALLENGE
REQUEST
RESULT

AWARD RECOGNITIONS

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Delivering Sustainable Solutions

Discussions with QUEER | ART’s team involved ensuring that the evolution of the brand’s digital presence online needed to allow frequent updating by the staff and volunteers without the hassle of a complicated content management solution (CMS). In moving forward with Squarespace, the team embraced the easy-to-access interfaces and trimmed down previously complex dynamic features.

Strong Statements

The overall style built on the foundation of a Squarespace template embodies the brand’s fearlessness and energy. The image-led templates were modified to allow for enhanced branding and the otherwise clean segmentations provided an adaptable, browsable way to share information with their supporters. This also paved the way for third-party integrations and expanded the available functionality.

SERVICE: 
Front End Development
User Experience
User Interface Design
Brand Strategy
Digital Design
INDUSTRY: 
Community Organization

SERVICES

INDUSTRIES

copywriting graphic design web development social media content strategy
copywriting graphic design web development social media content strategy