CurcuminPro Shopify Site
Nutritional Delivery Systems
AWARD RECOGNITIONS
Moving to Shopify
Shifting their model to Shopify proved a great opportunity to review the developing brand’s site content, structure, and identity. To start, wireframes helped guide the process in addition to a brand review and new content strategy.
Evolving the Message
The focus for the brand feel to the benefits the curcumin supplement could provide to its many consumers: a smoother, more fluid movement. To highlight this, A Great Idea provided the tagline “This body moves with CurcuminPro” and a brand design that felt organic and in motion.
Connecting to the Brand
The final site had additional content and cohesive design that drove the core message of the product’s unique innovations, diverse product offerings, and the brand story to help it make a unique appeal in a saturated market.
What makes a great website?
A great website is easy to navigate, responsive, accessible in every way, and looks great. We combine our full-stack development expertise with graphic design acumen to build sites that are meaningful to your audience.
How do you make sure our site is accessible?
We build accessibility into each step of our web design process and stick closely to ADA and WCAG 2.2 standards. From high color contrast to screen reader compatibility and keyboard navigation, we make sure the site works for everyone.
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
What types of copywriting services do you offer?
We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.