INDUSTRY:
Princess Ida Promotional Campaign
Client Partner:
Seattle Gilbert & Sullivan Society
The Seattle Gilbert & Sullivan Society recently brought back this classic to the stage, and their creative leadership partnered with A Great Idea to deliver a new approach to the rich catalog after working with AGI to deliver a rebranding. A Great Idea art directed the promotional campaign, including the graphic design of original key art, social media, and final production.
CHALLENGE
REQUEST
RESULT
AWARD RECOGNITIONS
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"
A Great Idea provided outstanding branding support and content creation for us on a frantic turnaround deadline. The communication is excellent and they brought wonderful life to our initial ideas.
"
—
Phil L.
,
Artistic Director
Re-imagining the Catalog
Inspired by the vision of Phil Lacey, the company’s new Artistic Director, A Great Idea embraced the challenge to reflect and update the perception of the Gilbert & Sullivan Library of wit, wisdom, and wildness for new audiences. A Great Idea brought forward a rich palette and made intentional references to the political climates (on and offstage) through the key art‘s poster design.
The Outtake, Sort Of
Sometimes, it is insightful to see the alternative choices, and we share this one because our partner asked A Great Idea to produce materials for an A/B test of creative. We love this, when it's possible, to better gauge how stories and visuals connect with audiences. A Great Idea created an alternate campaign that ran on social media to support ticket sales so we could better target future campaigns.
These services from A Great Idea include the following:
Why is brand identity important?
A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral