INDUSTRY:
Princess Ida Promotional Campaign
Client Partner:
Seattle Gilbert & Sullivan Society
The Seattle Gilbert & Sullivan Society recently brought back this classic to the stage, and their creative leadership partnered with A Great Idea to deliver a new approach to the rich catalog after working with AGI to deliver a rebranding. A Great Idea art directed the promotional campaign, including the graphic design of original key art, social media, and final production.
CHALLENGE
REQUEST
RESULT
AWARD RECOGNITIONS
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"
A Great Idea provided outstanding branding support and content creation for us on a frantic turnaround deadline. The communication is excellent and they brought wonderful life to our initial ideas.
"
—
Phil L.
,
Artistic Director
Re-imagining the Catalog
Inspired by the vision of Phil Lacey, the company’s new Artistic Director, A Great Idea embraced the challenge to reflect and update the perception of the Gilbert & Sullivan Library of wit, wisdom, and wildness for new audiences. A Great Idea brought forward a rich palette and made intentional references to the political climates (on and offstage) through the key art‘s poster design.
The Outtake, Sort Of
Sometimes, it is insightful to see the alternative choices, and we share this one because our partner asked A Great Idea to produce materials for an A/B test of creative. We love this, when it's possible, to better gauge how stories and visuals connect with audiences. A Great Idea created an alternate campaign that ran on social media to support ticket sales so we could better target future campaigns.
These services from A Great Idea include the following:
Why is brand identity important?
A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
How does brand identity design differ from brand strategy?
Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.