InsiGHTS

A short video from A Great Idea founder Shane Lukas about how you deepen audience connection, strengthen donor support, and increase impact in 2026 with these free resources and opportunities.

In this episode of Synching Up, Jake sits down with Shane Lukas, creative strategist and owner of A Great Idea, who's spent 25 years proving that design isn't just about aesthetics—it's a tool for resistance and social change.


VoyageRaleigh shines a light on A Great Idea owner and activist Shane Lukas, from his journey to his love of Central North Carolina.

Brands earn attention when they sound like they belong. For national organizations, that sense of belonging doesn’t happen by accident. Content localization is the bridge between a big brand promise and a personal, community-level connection. It’s how a national healthcare message resonates in a small-town clinic, or how a nonprofit mission becomes a topic of conversation at the dinner table.

For mission-driven brands, trust is everything. Yet a single poorly worded message or misplaced visual can unintentionally damage that trust—especially as awareness campaigns expand into new communities. Growth requires reach, but reach without localization and cultural relevance risks appearing inauthentic or disconnected from the people you want to serve.

Panelists Meredith Burke Hammons of Burke Hammons Consulting, Shane Lukas of A Great Idea, and Emily Sexton of Sexton Arts Law explore the current landscape of nonprofit funding, focusing on the challenges and opportunities presented by government grants, donor advocacy, and legal considerations.

In this article for GDUSA, Shane argues that it is vital for small agencies to be grounded in values so that ‘we make sure the work we do stays purpose-driven and that we keep showing up for what matters.’

Street Fight LIVE 2025 attracted the best and the brightest thought leaders from across the MULO (multi-location) ecosystem, including A Great Idea owner Shane Lukas.  Check out this wrap-up from the event.

In honor of its 10th anniversary, A Great Idea asks collaborators and community members, “What makes a great idea?” This video highlights the creativity, impact, and collective vision behind a decade of advocacy, storytelling, and collaboration.

For 10 years, A Great Idea has partnered with mission-driven organizations, combining creative strategy, design, storytelling, web development, nonprofit video production, social media content, and marketing collateral to drive social impact and advocacy.

Meet Shane Lukas, who will be on stage discussing how to find and retain top talent today. We connected with him when he published a provocative article on LinkedIn about why retired sex workers make great hires in service-oriented businesses. He’s definitely not a “traditional HR leader.”

Is your organization's story truly reflecting the people it serves? Discover how shifting your approach to storytelling can create more authentic, community-centered narratives that drive lasting advocacy, not just short-term action.