InsiGHTS

Step in with support through your company culture and operations, and in turn, grow, empower, and activate advocates for your business.

Actionable ideas from A Great Idea for how we communicate disagreement, build coalition, and show support to ourselves and others in 2025 and beyond.

For the rest of 2024, we are inviting LGBTQ+ people who engage in community organizing and activism to share where they are and where they want to go.

Owner and Creative Strategist Shane Lukas shares an update from Netroots Nation to celebrate two of our partners' appearances and announce several upcoming events!

Get practical skills to prevent mission drift and maintain focus on your organization's data-driven strategies and foundational values.

This resource offers a different perspective in communication by introducing harm reduction language and approaches.

A Great Idea's owner and Creative Strategist Shane Lukas shares a moment of gratitude and announces the company's upcoming civic action initiative from Durham's LGBTQ+ Health Fair, where AGI is a proud sponsor.

Studio Coordinator Daniel W.K. Lee shares insights on the history of his home of New Orleans, which welcomes the 2024 Creating Change conference sponsored by A Great Idea.

Being called out on social media is often treated like the end of the world. It doesn’t have to be.

2021 certainly started with a bang, not a whisper, and Pantone’s chosen colors(!) of the year feel like a visual depiction of a world in transition.

Creative Strategist Shane Lukas shares mental health tips to address challenging moods that impact the power of keeping it creative.

We live in a rich, vital, complex world. It's time we surprised ourselves and our audience by surfacing stories that better represent it. Creative strategist Shane Lukas shares why evolving tired tales is good business and a great idea.

A good story connects you chemically, and our Creative Strategist Shane Lukas simplifies the science to share how it works.

Before starting a website or application design, take time to incorporate a step centering the wireframe—an integral component to any successful online experience. Learn more about it and get tips in this latest insight article.

Working from home which has great perks like PJs all day and some significant challenges like finding an end to those office hours. Here are helpful tips to help you to get and stay creative.

<b>Are you considering a blog or want to reflect on whether the one you have is still right for you?</b> Watch this original video from our Live For Five series featuring Creative Strategist Shane Lukas with several key considerations.

Knowing if email communications is a valuable investment for a business or organization can feel as overwhelming as sorting through a Spam folder. Creative Strategist Shane Lukas shares insights on how you can get the most value when you press 'Send'.

Your values are the precious center of any brand. Learn to identify, nurture and express them on the pathway to connecting with your target audience.

Take a new look at a Classic color selected to represent the year 2020, and tips for your brand to build design and content strategy from it.

Go beyond the rainbow basics to be a brand in community with lesbian, gay, bisexual, transgender, and other identities on the queer spectrum.

<b>Art is an effective (and beautiful) way to empower communities.</b> Learn how major social moments, from war to fighting COVID-19, have inspired artists to use graphic design as a way to propel people forward into action and meaningful change.

Learn from five brands that are connecting to lesbian, gay, bisexual, transgender, and other queer audiences with affirming and original messaging.

<b>Learn the value of brand transparency, how it connects to your audience, and get tips to make it part of your content strategy.</b> Watch this original video from our Live For Five series featuring Creative Strategist Shane Lukas to find out.

<b>What does 'Dark Social' media mean, why is it important for your brand strategy, and what can you do to include it in the content plan for your company or organization?</b> Watch this original video from our Live For Five series featuring Creative Strategist Shane Lukas to find out.