People USA Brand & Website Evolution

Client Partner:

People USA

People USA (formerly PEOPLe, Inc.) are pioneers in emotional wellness. They invited A Great Idea to evolve their identity in alignment with significant programmatic and organizational expansion. In addition to a new identity that built on the program’s legacy through digital and printed materials, A Great Idea design and delivered an updated Wordpress with custom functionality connects communities across New York’s Hudson Valley to their spectrum of services.

CHALLENGE

REQUEST

RESULT

AWARD RECOGNITIONS

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A Great Idea's team mapped out an easy-to-follow plan for this work, created original content on-time and within budget, and ultimately delivered excellent products that consistently turn heads. We are now People USA, with a beautiful logo, sharp branding, and a web site that feels fresh, dynamic, and modern.

—

Joshua G.

Chief Strategy & Development Officer

A Simple Revolution

With decades of grassroots community services provision under their belt, People USA’s story that centers on their commitment to representing emotional and behavioral health from the patient perspective. Like many organizations, they adopted and got used to an identity mark that proved to be a barrier to their expansion. A Great Idea spent time developing a clear road map for their brand identity (including the new name), working collaboratively to narrow down the key messages they wanted to communicate while still giving a concrete nod to their focus: people.

Sharing Their Story

In partnership with New York’s prestigious anat. public relations firm, A Great Idea applied a mixture of content strategy and user experience design to rethink the People USA story and how they presented their services as a continuum of care.

Connecting the Collateral

Taking the identity offline to ensure consistent use means working with regional and national printers that can operate on reasonable budgets and deliver superior work, ranging from graphically designing day-to-day letterhead to networking materials that get noticed.

Frequently Asked Questions About Services Used in People USA Brand & Website Evolution

What is brand identity development?

Brand identity development is the process of figuring out how a brand looks and feels based on its values, mission and personality.

It involves stakeholder input—community members, staff, and leaders—and includes visual elements like the logo, color palette, typography, imagery, and overall style. Together, these pieces make the brand look consistent and easy to recognize everywhere it’s used.

What is website design?

It’s the process of planning, creating, and building websites by combining branding, structure, functionality, and user experience (UX) to support your goals. The goal is to create a site that’s useful and compelling so you can best connect with your audience!

Can you work with our existing brand guidelines?

Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.

What are the key components of a brand identity?

Logo: The visual representation of your brand
Color Palette: The specific colors used to represent your brand
Typography: The fonts and styles used in your brand communications
Imagery & Graphics: The style of images and graphics that complement your brand
Brand Voice and Messaging: The language and tone used in your communications
Brand Guidelines: The document that codifies and ensures consistency across all brand collateral

What if we need multiple landing pages?

Our landing page development services can include template creation for a scalable system—a great option for annual campaigns, programmatic announcements, or multi-language announcements—or multiple unique page designs.

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