Brand Identity Development Services That Win Over Stakeholders and Mobilize Advocates
Your organization is established and deeply connected to your community, but your visual identity doesn’t reflect that anymore.
Maybe your logo feels outdated; your website doesn’t support your evolving work; or your team is launching a campaign that needs a bold, fresh face.
Whether you’re expanding your reach or building something entirely new, A Great Idea fuses strategy, storytelling, and social justice to develop brand identities that center authenticity and community connection.
Our Brand Identity Development Services
When your brand is aligned with your mission and values, your message comes across clearer and more powerfully.
From logos to style guides to visual systems, we deliver tailored brand solutions that uplift your advocacy, elevate your vision, and reflect the people you serve.
A Great Idea’s process is community-led, inclusive, and always custom-fit to your goals.
We offer:
Brand Discovery & Strategy
We start by understanding your why. Through ideation workshops, stakeholder interviews, and landscape research, we clarify your brand’s purpose, audience(s), and niche.
Visual Identity Design
We develop logos, color palettes, typography, and iconography that speak your brand’s truth, developed to be memorable, flexible, and accessible across platforms.
Brand Voice & Messaging
You need words and language to match your impact. We develop tonal guidelines, tagline development, and core messaging that align with your values and resonate with your community.
Brand Guidelines
Our easy-to-use brand guidelines ensure your team and partners can move forward with consistency and clarity across all collateral, including your website, social media, and print materials.
Ready to Build a Brand that Connects?
Let’s do something great together.
Contact us today to schedule a discovery call to learn how we can support your next chapter.
Activate Your Advocates With Brand Identity
We specialize in working with community-led nonprofits, healthcare innovators, and education partners rooted in justice and equity.
If you’re leading with purpose, we’re here to help you do that with clarity and creativity.
Ready to Build a Brand that Connects?
Let’s do something great together.
Contact us today to schedule a discovery call to learn how we can support your next chapter.
Ready to Build a Brand that Connects?
Let’s do something great together.
Contact us today to schedule a discovery call to learn how we can support your next chapter.
What is brand identity development?
Brand identity development is the process of figuring out how a brand looks and feels based on its values, mission and personality.
It involves stakeholder input—community members, staff, and leaders—and includes visual elements like the logo, color palette, typography, imagery, and overall style. Together, these pieces make the brand look consistent and easy to recognize everywhere it’s used.
Why is brand identity important?
A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral
How does brand identity design differ from brand strategy?
Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.