Reading Connections Community Event

Client Partner:

Reading Connections

Reading Connections Scores with AGI Rebranding

Central North Carolina’s largest adult literacy program wanted a slam dunk for its launch of a new annual fundraising event; they looked to A Great Idea for brand and identity, print design including poster and postcard promotions, web design, and development on Squarespace, plus onsite branding for banners and t-shirts.

CHALLENGE

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RESULT

AWARD RECOGNITIONS

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Bringing the Energy

A first-time event has many different challenges and opportunities. Once the team determined the fundraiser would center around the basketball game H.O.R.S.E., it was up to A Great Idea to deliver a visual identity that conveyed the energy of the game as well as the connection to adult literacy. To overcome the complexity, the brand identity includes the original acronym created by the organizing team. The icon works independently as does the typography (without the icon) so that the brand can be applied annually in various formats with updated promotional materials.

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Building the Campaign

For the event’s first year and introduction, A Great Idea focused the art direction on the energy of the event participants. A Great Idea worked with a talented local photographer Mark Wagoner to produce the action shots. Through the graphic design of the posters, postcards, and other collateral and bringing them together with a positive tagline that encourages the community to rethink literacy as an opportunity: “Take Your Shot."

Carrying it Online

Choosing to work through the Squarespace CMS, the event’s site needed primarily to be an engaging resource for further information as well as team and volunteer signup. Using images from the original photoshoot and applying the event branding, the site’s user interface design conveys the energy and enthusiasm that prompted significant participation from the community.

Going Live: from Pep Rally to the Main Event

With a series of special live events to get the public motivated as well as the event itself, A Great Idea supplied the creative support and strategies to keep the brand consistent and memorable, including t-shirt design, banner graphics, onsite promotions, and more.

Raising Funds, Raising Awareness

The event was significantly more successful than previous annual fundraisers and public awareness related to the promotions of the event supported a higher-than-expected public donations number during the following appeals. Events like this ensure the community is aware of the non-profit’s work. A Great Idea can help your business or organization market your event. Contact us, and let’s do something great!

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Frequently Asked Questions About Services Used in Reading Connections Community Event

Why is brand identity important?

A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.

What if we’ve never done this before?

Not a problem! We’re here to help you through every step of the process with no background in brand work required. Our process is collaborative and accessible for teams of any skillset and capacity. A Great Idea is here to listen, make your job easier, and help your event make a lasting impression.

Do you offer ongoing support or maintenance?

Absolutely. We have ongoing retainers with many of our clients to perform regular maintenance and security patching. At the end of each project, though, we ensure our clients’ in-house web management teams have the tools and information they need to manage the website going forward.

Will the UI design work on mobile and desktop?

Yes! We build UI design with most common devices and browsers in mind to ensure your website is consistent and usable across platforms.

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How do you make sure our site is accessible?

We build accessibility into each step of our web design process and stick closely to ADA and WCAG 2.2 standards. From high color contrast to screen reader compatibility and keyboard navigation, we make sure the site works for everyone.

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