Reading Connections Community Event

Client Partner:

Reading Connections

Reading Connections Scores with AGI Rebranding

Central North Carolina’s largest adult literacy program wanted a slam dunk for its launch of a new annual fundraising event; they looked to A Great Idea for brand and identity, print design including poster and postcard promotions, web design, and development on Squarespace, plus onsite branding for banners and t-shirts.

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Bringing the Energy

A first-time event has many different challenges and opportunities. Once the team determined the fundraiser would center around the basketball game H.O.R.S.E., it was up to A Great Idea to deliver a visual identity that conveyed the energy of the game as well as the connection to adult literacy. To overcome the complexity, the brand identity includes the original acronym created by the organizing team. The icon works independently as does the typography (without the icon) so that the brand can be applied annually in various formats with updated promotional materials.

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Building the Campaign

For the event’s first year and introduction, A Great Idea focused the art direction on the energy of the event participants. A Great Idea worked with a talented local photographer Mark Wagoner to produce the action shots. Through the graphic design of the posters, postcards, and other collateral and bringing them together with a positive tagline that encourages the community to rethink literacy as an opportunity: “Take Your Shot."

Carrying it Online

Choosing to work through the Squarespace CMS, the event’s site needed primarily to be an engaging resource for further information as well as team and volunteer signup. Using images from the original photoshoot and applying the event branding, the site’s user interface design conveys the energy and enthusiasm that prompted significant participation from the community.

Going Live: from Pep Rally to the Main Event

With a series of special live events to get the public motivated as well as the event itself, A Great Idea supplied the creative support and strategies to keep the brand consistent and memorable, including t-shirt design, banner graphics, onsite promotions, and more.

Raising Funds, Raising Awareness

The event was significantly more successful than previous annual fundraisers and public awareness related to the promotions of the event supported a higher-than-expected public donations number during the following appeals. Events like this ensure the community is aware of the non-profit’s work. A Great Idea can help your business or organization market your event. Contact us, and let’s do something great!

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Frequently Asked Questions About Services Used in Reading Connections Community Event

How do you make sure our site is accessible?

We build accessibility into each step of our web design process and stick closely to ADA and WCAG 2.2 standards. From high color contrast to screen reader compatibility and keyboard navigation, we make sure the site works for everyone.

How long does a website project take?

This can vary! Simple sites using 2-3 templates with 10-15 pages can take just a few weeks, while large projects can take months. We tailor our timelines to fit your team’s needs, budget, and capacity while remaining transparent and accurate about how long the project will take.

What website platforms do you use?

We regularly work with content management systems (CMS) like WordPress, Webflow, and Squarespace, though we’re flexible. We evaluate each project and choose a CMS depending on your needs and technical goals!

When does the event branding process begin?

The earlier, the better! In a perfect world, getting started with your event or conference brand 3-6 months before it happens gives everybody time to strategize, design, and get all our ducks in a row. We regularly help clients on tighter timelines—reach out and see what’s possible!

What is website design?

It’s the process of planning, creating, and building websites by combining branding, structure, functionality, and user experience (UX) to support your goals. The goal is to create a site that’s useful and compelling so you can best connect with your audience!

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