Transgender Health Care Report

Client Partner:

Amida Care

As a private, nonprofit community health plan, Amida Care’s membership includes individuals with transgender experience. Amida Care invited A Great Idea as a long-time creative solutions partner to art direct a multi-page report to share and expand awareness and inclusion of culturally competent transgender health care. A Great Idea produced the report, including the graphic design, content strategy, and final production.

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Smart Approach

Through a light, easy-to-follow format and hierarchy, the graphic design is punctuated with infographics and quotations that call out the Amida Care team’s vast expertise and philosophical approaches to whole-person care.

Universal Access

Any project that seeks wide distribution, such as a report, should be both attractive and portable. A Great Idea recognizes that a project like this report is about both its experience to a user as well as its application in the real world. These are considerations when it comes to typography all the way through to downloading a document that’s not a challenge with printing

Frequently Asked Questions About Services Used in Transgender Health Care Report

Can you work with our existing brand guidelines?

Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.

What is a content strategy agency?

A content strategy agency like A Great Idea is a group of people who understand the technical strategy, timing, and creative processes behind powerful content that engages your followers, connects with your community, and grows your audience—both digitally and in real life.

Will content strategy help us raise funds or get more followers on Instagram?

Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.

Is there a difference between print and digital design?

Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.

Can you print materials?

While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.

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