Triad Health Project Brand Evolution
Triad Health Project
Triad Health Project’s (THP) legacy was often understated, and after years of quietly delivering lifesaving services to central North Carolina, many people were unaware of the scale and scope of their impact.
Create an identity that recognizes the changing landscape of HIV, the boldness needed to insist on attention, and the warmth to invite people into the movement and join our mission to end HIV.
AGI created an energetic, modern portrait of the movement working to create “A future free from HIV,” the new tagline. The colorful approach amplified alongside a commitment to justice invigorated stakeholders past, present, and future.
AWARD RECOGNITIONS
THP’s new brand developed through AGI’s unique Brand Ideation process, gave language and framework for an updated recognition of intersectionality, core values, and the need to link health and justice, including in their annual report.
Expanding on the Strategic Brand Roadmap for THP, projects carry the messages to stakeholders through many different channels, making the brand story part of their connection and commitment.