Brand and Website Evolution
Eviction Defense Collaborative
AWARD RECOGNITIONS
The Power to Lift
As an organization started by grassroots activists looking to ensure San Francisco's long-standing reputation for safe harbor of diversity and discovery, the identity needed to reflect the strength of its founders and current team. A Great Idea worked strategically with EDC leadership to identify the logo and graphic design approaches that pulled from the current identity while establishing a stronger balance and definition of how the organization wanted to share its story. One major shift in the approach was to incorporate a subtle arrow in the knocked-out house of the mark, which suggests elevation, improvement, and a way forward for many who struggle with housing in the city.
The Brand Block
The final logo and brand shifted the palette to a strong red and black softened with the mark’s rounded letters, now in balance with each other. Keeping the logo compact in its horizontal and vertical forms also allows the organization flexibility for use in print and digital design.
Evolving the Online Experience
As part of the brand update, the organization’s WordPress website needed to reflect a cleaner approach than its predecessor. Through sitemap and wireframes, A Great Idea guided the user experience conversation in reconfiguring the current content and reordering new content to better align to the organization.
Putting the “You” in UX
The updated site, with development in WordPress by A Great Idea, optimizes mobile accessibility, applying web design strategies that swiftly navigate uses to resources and connect EDC to its audience always coming back to the mission: “How can we help you?”
How long does a website project take?
This can vary! Simple sites using 2-3 templates with 10-15 pages can take just a few weeks, while large projects can take months. We tailor our timelines to fit your team’s needs, budget, and capacity while remaining transparent and accurate about how long the project will take.
Can you build websites that let people donate or sign petitions?
Absolutely! Your website should be able to centralize sign-ups and donations. Most of the websites we build require compatibility with CRMs like Salesforce or Hubspot, donation platforms like GiveLively, and email marketing or newsletter platforms. No matter your needs, our team will make sure everything works seamlessly and is easy to manage.
What’s the difference between UI and UX?
UI (User Interface) focuses more on the look, feel, and layout of your website. This can mean buttons, fonts, and navigation. UX (User Experience) is a bit broader and more structural, focusing on the overall experience. Think of UX as the house, the UI as the paint and the decorations. We often work on UI/UX in tandem as part of a holistic approach to website construction.
Can you help us write the content for our landing page?
Absolutely! We offer content strategy and copywriting services, both of which can help ensure your page communicates effectively and powerfully.
What is website design?
It’s the process of planning, creating, and building websites by combining branding, structure, functionality, and user experience (UX) to support your goals. The goal is to create a site that’s useful and compelling so you can best connect with your audience!