CCSI Site Evolution
Coordinated Children's Services Initiative
AWARD RECOGNITIONS
A Push Forward
CCSI is a program that works with diverse communities across New York City. The website for many years was a highly underutilized tool in ensuring that participants had access to resource materials and calendars. The redesign, or site evolution, needed to take into account both responsive frameworks and simplicity of content hierarchy so that people could approach the tool with clarity and comfort. Strategies in organizing the site for quality user experience, or UX, as well as designing the site to feel light and easy to use yielded immediate, positive responses from participants.
Access Across the City, Across Devices
It was critical to have the site be accessible for everyone because many households served by CCSI did not have easy access to a laptop or tablet. Mobile phones were the focus for the site’s evolution in design, front-end development, and content. For example, the calendar’s upcoming events were the most important facet for users accessing the site, so the mobile design has given this material center stage to make sure participants quickly get what they need from meeting-to-meeting.
Lightness and Warmth
As a program that connects people who may be looking to advance access to youth care or address significant challenges, the palette (based off the program’s parent Vibrant) echoed the vitality and energy inspired by the participants themselves. Through graphic design solutions that felt bold and authentic, each section of the site was similarly lifted with imagery and illustrations that affirmed the value of community care.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
How do I know if I need brand strategy consulting?
Some signs that you need brand strategy consulting include:
- Inconsistent or unclear brand messaging
- Declining clientele or customer engagement
- Perceived lack of differentiation from competitors
- Confusion over target audience
- Low brand awareness
- Outdated brand identity
- Negative public perception
- Lack of brand advocacy
Do you offer ongoing support or maintenance?
Absolutely. We have ongoing retainers with many of our clients to perform regular maintenance and security patching. At the end of each project, though, we ensure our clients’ in-house web management teams have the tools and information they need to manage the website going forward.
What makes a great website?
A great website is easy to navigate, responsive, accessible in every way, and looks great. We combine our full-stack development expertise with graphic design acumen to build sites that are meaningful to your audience.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.