Creation Justice Ministries Brand Evolution

Client Partner:

Creation Justice Ministries

New Brand to Power a Climate Movement
A Great Idea partnered with Creation Justice Ministries on a complete brand evolution—honoring what supporters already loved while clarifying a renewed message for what’s next. Through 1-on-1 conversations with the team and thoughtful incorporation of board and broader support feedback, we refined the organization’s visual identity and repositioned the brand story.
CHALLENGE

Creation Justice Ministries has a trusted reputation and a committed membership, but the brand identity needed to better reflect the organization’s current scope, voice, and momentum.

REQUEST

The work had to integrate internal team insights, board perspectives, and supporter feedback for a refreshed logo, a clearer brand approach, and a tagline reinvention that could guide future communications.

RESULT

The updated identity was strongly valued by membership and teams because it balances continuity with reinvention—making the brand easier to recognize, easier to use, and more aligned with the organization’s advocacy-forward future.

AWARD RECOGNITIONS

"
A Great Idea is able to ask the right questions, to understand our vision—to ask questions that maybe help us articulate the parts of the vision that we didn’t totally know.
"
Avery D.L.
,
Executive Director

Built from listening: 1-on-1 discovery and stakeholder alignment

We began with 1-on-1 discussions to understand what Creation Justice Ministries needed the brand to do—today and in the years ahead. We then incorporated board and supporter feedback to validate what was working, what felt outdated, and what needed to be clarified. This discovery-first approach ensured the evolution wasn’t cosmetic—it was strategic. By aligning internal priorities with external expectations, we created an identity foundation that teams can confidently stand behind, supporters can immediately recognize, and partners can understand at a glance.

Honoring the past: preserving recognizable facets while modernizing the system

A brand evolution only works when it respects the equity already earned. We carefully considered the facets of the previous identity that carried meaning for members and longtime supporters—then refined them for improved clarity, accessibility, and flexibility across formats. The updated logo is designed to perform in real-world conditions: social media avatars, website headers, print collateral, and campaign materials. The result is a modernized system that still feels like Creation Justice Ministries—just sharper, more consistent, and easier to deploy.

Tagline reinvention: a message that guides the brand approach now

We reimagined the tagline to do more than “sound good”—it needed to function as a strategic north star. The new tagline helps communicate the organization’s purpose quickly, supports consistent storytelling, and informs how the brand shows up across advocacy, education, and community engagement. This reinvention created a clearer entry point for new audiences while giving existing supporters language that matches what they already believe about the mission. In practice, the tagline now anchors messaging decisions and strengthens cohesion across channels.

Frequently Asked Questions About Services Used in Creation Justice Ministries Brand Evolution

How do I choose the right brand strategy consultant for my business?

Choosing the right brand strategy consultant is an important part of shaping your brand’s image and reputation. Take time to look at a potential consultant or agency’s past work by looking at their portfolio. Then, set up an initial meeting to ask questions and determine if their brand strategy process fits your needs, values, budget, and goals.

Can you work with our existing brand guidelines?

Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.

What is a content strategy agency?

A content strategy agency like A Great Idea is a group of people who understand the technical strategy, timing, and creative processes behind powerful content that engages your followers, connects with your community, and grows your audience—both digitally and in real life.

Why is brand identity important?

A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.

Is there a difference between print and digital design?

Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.

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