Annual Fundraiser Celebration Event Brand and Collateral
Encore Community Services
Encore Community Services’ Heart to Heart event needed to fill the venue, inspire giving, and reinforce the organization’s impact.
A Great Idea was entrusted with the event’s brand identity to be engaging, mission-aligned, and elevate the event experience for donors and guests.
The event was a resounding success, breaking fundraising expectations with the event branding getting glowing feedback, strengthening Encore’s reputation and donor relationships.
AWARD RECOGNITIONS
Event Branding & Print Collateral
A Great Idea developed a sophisticated and heartfelt event brand identity that set the tone for an unforgettable evening. The branding extended across all print collateral, including invitations, event programs, signage, and donor recognition materials. Each piece was thoughtfully designed to reflect Encore’s mission and the spirit of generosity at the heart of the event. The cohesive visual language made every touchpoint—from the moment guests received their invitation to the on-site experience—feel intentional and elevated. Print collateral featured elegant typography, meaningful color palettes, and subtle graphic elements that tied back to Encore’s brand. This attention to detail helped create a sense of occasion and pride among attendees, reinforcing the value of supporting Encore’s work.
Digital & Onsite Collateral
The agency’s digital support included the creation of presentation slides, digital graphics, and on-site materials that kept the event running smoothly and guests engaged. Presentation slides were crafted to be visually compelling and easy to follow, highlighting key fundraising moments and stories of impact. On-site signage, table displays, and branded materials guided attendees through the evening, contributing to a seamless flow and a professional atmosphere. The digital and onsite branding worked hand-in-hand to create a memorable donor experience, helping Encore surpass previous fundraising records and strengthening relationships with supporters for years to come.
Can you work with existing brand guidelines?
Absolutely! We can build a complementary event identity that aligns with your organization’s brand or we can help you develop something new if you’re looking to branch out. If you need assistance with a regular event, we can definitely refresh and maximize branding that already exists.
How much does professional brochure design cost?
The cost varies depending on complexity, page count, and whether you require custom illustrations or copywriting. We provide tailored quotes based on your specific project needs—ranging from high-impact tri-folds to multi-page corporate catalogs. Investing in professional design ensures your marketing collateral reflects the premium quality of your brand.
Why is brand identity important?
A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.
What is the difference between digital and print-ready brochure design?
A print-ready brochure is designed using the CMYK color model with specific "bleeds" and margins to ensure it looks perfect when physically printed. A digital brochure (or e-brochure) is optimized for the RGB color space, features interactive elements like clickable links, and is compressed for fast loading in emails or on your website. We can provide your final files in both formats to maximize your reach.
What is the standard turnaround time for a brochure project?
A typical brochure design project takes between 1 to 3 weeks. This timeline includes the initial discovery phase, concept development, and rounds of revisions. If you have a tight deadline for a trade show or product launch, let us know—we offer expedited design services to ensure you never miss a marketing opportunity.