Annual Fundraiser Celebration Event Brand and Collateral
Encore Community Services
Encore Community Services’ Heart to Heart event needed to fill the venue, inspire giving, and reinforce the organization’s impact.
A Great Idea was entrusted with the event’s brand identity to be engaging, mission-aligned, and elevate the event experience for donors and guests.
The event was a resounding success, breaking fundraising expectations with the event branding getting glowing feedback, strengthening Encore’s reputation and donor relationships.
AWARD RECOGNITIONS
Event Branding & Print Collateral
A Great Idea developed a sophisticated and heartfelt event brand identity that set the tone for an unforgettable evening. The branding extended across all print collateral, including invitations, event programs, signage, and donor recognition materials. Each piece was thoughtfully designed to reflect Encore’s mission and the spirit of generosity at the heart of the event. The cohesive visual language made every touchpoint—from the moment guests received their invitation to the on-site experience—feel intentional and elevated. Print collateral featured elegant typography, meaningful color palettes, and subtle graphic elements that tied back to Encore’s brand. This attention to detail helped create a sense of occasion and pride among attendees, reinforcing the value of supporting Encore’s work.
Digital & Onsite Collateral
The agency’s digital support included the creation of presentation slides, digital graphics, and on-site materials that kept the event running smoothly and guests engaged. Presentation slides were crafted to be visually compelling and easy to follow, highlighting key fundraising moments and stories of impact. On-site signage, table displays, and branded materials guided attendees through the evening, contributing to a seamless flow and a professional atmosphere. The digital and onsite branding worked hand-in-hand to create a memorable donor experience, helping Encore surpass previous fundraising records and strengthening relationships with supporters for years to come.
How much does professional brochure design cost?
The cost varies depending on complexity, page count, and whether you require custom illustrations or copywriting. We provide tailored quotes based on your specific project needs—ranging from high-impact tri-folds to multi-page corporate catalogs. Investing in professional design ensures your marketing collateral reflects the premium quality of your brand.
How does brand identity design differ from brand strategy?
Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.
What is the standard turnaround time for a brochure project?
A typical brochure design project takes between 1 to 3 weeks. This timeline includes the initial discovery phase, concept development, and rounds of revisions. If you have a tight deadline for a trade show or product launch, let us know—we offer expedited design services to ensure you never miss a marketing opportunity.
What kind of events do you brand?
We work within a wide range of events and conferences! From grassroots community forums to advocacy campaigns or galas, if you’re bringing people together with a purpose, we’re your partners to help make that happen.
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral