Healthy Starts Here Campaign
FaithAction
FaithAction needed compelling messaging to inspire and compel supporters to donate to this end-of-year fundraising campaign.
FAI wanted a cohesive message for their Q4 fundraising drive to mobilize donors and to clearly communicate the importance of their work in the communities they service.
Through our collaboration, we developed a health-centric message and a multi-channel approach to create reinforcing touchpoints in social media, blog, and a printed mailer that highlight FAI’s impact in addressing community needs.
AWARD RECOGNITIONS
Speaking the Audience’s Language(s)
Fully translated, bilingual assets were non-negotiable as the primary first language of FAI’s clients is Spanish. Prioritizing language accessibility removed it as a barrier to reaching the intended audience.
Mirrored Representation
We used illustration to ensure that the specific demographic diversity of the organization’s client base is reflected in the visual elements. This is often more efficient and less cumbersome than sourcing stock photos or planning a photo shoot if resources are limited.
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral
What if we need multiple landing pages?
Our landing page development services can include template creation for a scalable system—a great option for annual campaigns, programmatic announcements, or multi-language announcements—or multiple unique page designs.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
How does brand identity design differ from brand strategy?
Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.
Do you offer education video production?
We do offer video production for education! As an educational video company, we distinguish ourselves from others in the sector by putting our values and partnerships first. We specialize in partnering with educational organizations that are leading with equity and mission to create content that inspires people to take action and get involved.