Carolina Federation Triple-Site Evolution
Carolina Federation
Three independent entities needed distinct websites that still felt connected. WordPress performance, maintenance, and publishing friction slowed timely advocacy updates and supporter engagement.
Migrate three WordPress sites to Webflow for speed, security, and easier updates. Refresh brand and copy, differentiate each entity, and integrate advocacy communications tools.
Three Webflow sites launched: faster, secure, and easy to manage. Clearer messaging and cohesive branding supported stronger engagement, with overwhelmingly positive feedback.
AWARD RECOGNITIONS
Brand system formalization + mission-aligned copy refresh
We collaborated with the Carolina Federation team to formalize brand logo materials into a practical, usable set of assets that could be applied consistently across digital touchpoints. From there, we deployed the refined brand elements across all three Webflow builds to create a cohesive, recognizable experience. In parallel, we delivered completely revised website copy—tightening clarity, elevating inspiration, and aligning language to the Federation’s mission and organizing values. The result is a more confident voice across pages, clearer pathways for advocates, and messaging that better reflects the organization’s leadership in statewide civic engagement.
Independent site identities built on a shared brand foundation
Because the 501(c)(3), 501(c)(4), and PAC operate independently, each site needed to stand on its own—without confusing visitors or diluting purpose. We designed each experience to feel distinct through tailored page structures, content emphasis, and navigation patterns, while still honoring the Federation’s core brand base. This approach supports compliance-friendly separation and makes it easier for visitors to understand where they are, what the entity does, and how to take action. The system also ensures that the three sites feel like part of one ecosystem, not three disconnected projects.
Seamless integration of advocacy tools, signups, and communications
To support organizing at scale, we incorporated third-party communications tools, signups, and advocacy materials directly into the site experiences. These integrations were implemented to feel native—reducing friction and keeping supporters focused on action rather than troubleshooting. Just as importantly, we ensured these tools connected cleanly with the organization’s primary advocate management platform, enabling better list growth, smoother campaign workflows, and more reliable engagement tracking. The result is a web ecosystem that not only looks modern, but actively supports day-to-day organizing operations.
Do you offer healthcare website design?
Yes, in fact, we specialize in healthcare website design services! Our innovative healthcare clients do a range of work from equitable representation to PrEP access to queer healthcare coverage. Our healthcare website design services make it possible for them to keep their communities involved, included, and informed.
Do you offer ongoing support or maintenance?
Absolutely. We have ongoing retainers with many of our clients to perform regular maintenance and security patching. At the end of each project, though, we ensure our clients’ in-house web management teams have the tools and information they need to manage the website going forward.
What is a content strategy agency?
A content strategy agency like A Great Idea is a group of people who understand the technical strategy, timing, and creative processes behind powerful content that engages your followers, connects with your community, and grows your audience—both digitally and in real life.
Do you offer education website design?
We have over a decade of experience in education website design. Many of our incredible clients are leaders in the education industry, doing work to ensure learning is equitable and inclusive. Our education website design services make it easier for them to reach their audiences and centralize their digital presence!
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.