30-Day Vegan Challenge Awareness Campaign Brand
Encore Community Services
The challenge needed to drive awareness, fill limited participation spots, and foster a sense of community—requiring a compelling brand identity and engaging event branding.
The campaign needed to feel inspiring, accessible, and community-focused, with branded t-shirts and live events to encourage participation.
The 30-Day Vegan Challenge received a universally positive response, filling all available participation roles and supporting Encore’s mission.
AWARD RECOGNITIONS
Brand Identity & Event Branding That Invite Everyone to Join
A Great Idea crafted a vibrant, inclusive brand identity that resonated across all touchpoints of the 30-Day Vegan Challenge. The logo and visual language were designed to feel welcoming and energizing, helping to break down barriers for older adults new to plant-based eating. Event branding was applied consistently across t-shirts, printed one-sheets, and social media graphics, creating a cohesive experience for participants. The branded t-shirts became a badge of pride, uniting challenge members and fostering a sense of community. Live events, such as the kickoff reception and weekly check-ins, featured branded signage and materials that reinforced the campaign’s message of health, empowerment, and togetherness. By blending creative design with strategic messaging, A Great Idea ensured the initiative was both memorable and effective, making healthy aging feel attainable and exciting.
Creative Asset Development to Excite and Inform
The agency produced a suite of high-impact creative assets to drive awareness and participation. The one-sheet distilled the challenge’s benefits into a visually engaging, easy-to-read format, distributed at Encore’s centers and events. Social media graphics were optimized for shareability, using bold colors and clear calls to action to inspire sign-ups. Every asset was carefully aligned with Encore’s brand and the campaign’s wellness goals, ensuring consistency across channels. The result was a campaign that not only filled all available spots but also generated buzz in the community, positioning Encore as a leader in innovative health awareness campaigns for older adults.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
How much does professional brochure design cost?
The cost varies depending on complexity, page count, and whether you require custom illustrations or copywriting. We provide tailored quotes based on your specific project needs—ranging from high-impact tri-folds to multi-page corporate catalogs. Investing in professional design ensures your marketing collateral reflects the premium quality of your brand.
What is brand identity development?
Brand identity development is the process of figuring out how a brand looks and feels based on its values, mission and personality.
It involves stakeholder input—community members, staff, and leaders—and includes visual elements like the logo, color palette, typography, imagery, and overall style. Together, these pieces make the brand look consistent and easy to recognize everywhere it’s used.
What is brochure design?
Brochure design is the process of creating a visual and informative marketing tool that represents a brand, product, or service. It involves strategically arranging typography, imagery, and branding elements across a folded or multi-page layout.
When does the event branding process begin?
The earlier, the better! In a perfect world, getting started with your event or conference brand 3-6 months before it happens gives everybody time to strategize, design, and get all our ducks in a row. We regularly help clients on tighter timelines—reach out and see what’s possible!