SERVICE:
INDUSTRY:
Environmental Justice & Climate Protection Conference Branding
Client Partner:
Dogwood Alliance
Dogwood Alliance's EJCP Conference Gets Own Branding
We developed branding for Dogwood Alliance’s annual Environmental Justice & Climate Protection to give flexibility and a distinct tone and feel from other Dogwood Alliance events.
CHALLENGE
The branding for Dogwood Alliance’s annual conference needed to be distinct but not too far from the feel of its organizational brand.
REQUEST
Design a primary mark and choose a palette with a contemporary aesthetic that won’t “age” too quickly.
RESULT
The new logo and color scheme for the Environmental Justice & Climate Protection conference is a unique brand that differentiates it from DA’s other events while establishing a recognizable identity that attendees reconnect with yearly.
AWARD RECOGNITIONS
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Distinct Event Mark
Rather than a sub-mark of the organization’s branding, we developed a wholly separate logo to give it flexibility and so it can reflect a distinct tone of the event that is different from other events produced by the organization.
Reinforced Event Brand Awareness
Consistent use of the new event mark builds familiarity and trust, which can enhance attendance and engagement at each subsequent conference. It also strengthens the event’s reputation, making it easier to market and communicate its purpose.