Video

What is a Great Idea?

Community & Collaborator Perspectives on What Makes A Great Idea

For our tenth anniversary, we asked the people who’ve dreamed and organized alongside us one huge question: What makes a great idea?

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In this video, our partners, collaborators, and community members share what creativity and impact mean to them. From our work on campaigns to advocacy and storytelling, these answers remind us that great ideas grow through collective care and courage.

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In other words, A Great Idea grows together.

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Thank you to Joi, Adriana, Shane, Mattie, Daniel, Yara-Nee, Ethan, Sasha, Sean, and Celeste for sharing your thoughts on great ideas!

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Join the celebration and add your voice to our next ten years: agreatidea.com/10

This is part of A Great Idea's 10th Anniversary celebration, recognizing a decade of creative and content solutions that engage advocacy for impact! See more of our 10th anniversary content here.

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10 Projects That Shaped 10 Years of A Great Idea

For 10 years, A Great Idea has partnered with mission-driven organizations, combining creative strategy, design, storytelling, web development, nonprofit video production, social media content, and marketing collateral to drive social impact and advocacy.

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Shane Lukas Helps Solve the "People Problem"

Meet Shane Lukas, who will be on stage discussing how to find and retain top talent today. We connected with him when he published a provocative article on LinkedIn about why retired sex workers make great hires in service-oriented businesses. He’s definitely not a “traditional HR leader.”

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3 Steps Toward Ethical Storytelling

Is your organization's story truly reflecting the people it serves? Discover how shifting your approach to storytelling can create more authentic, community-centered narratives that drive lasting advocacy, not just short-term action.

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