InsiGHTS
Great ideas that power your brand: original articles, video, and industry content about graphic design, strategy, and development.
Articles and Updates from A Great Idea
5 Tips for Balancing Accessibility and Utility5 Tips for Balancing Accessibility and UtilityWhen developing a website, it’s useful to consider in advance a few adaptations to ensure your company demonstrates accessibility for many types of people, including those with a range of different needs. Here are 5 tips to consider!
Shane Lukas, Owner of A Great Idea, Recognized as 2025 Queer Leader for Media and Creative InfluenceShane Lukas, Owner of A Great Idea, Recognized as 2025 Queer Leader for Media and Creative InfluenceThe 2025 We Create Space Awards celebrate Queer Leaders around the world - LGBTQ+ changemakers who are using their platforms, profile and roles to drive change, making the world a more inclusive place for all LGBTQ+ people. The Media & Creative Influence Award honors those who use media, arts, or creative expressions to advocate for and celebrate LGBTQ+ communities.
Celebrating Pride 2025: A Great Idea’s Illustration Series Celebrates Our Values Year-RoundCelebrating Pride 2025: A Great Idea’s Illustration Series Celebrates Our Values Year-RoundA Great Idea invited four LGBTQ+ artists and designers from across the United States to bring their magic to our team values because we believe every day that celebrates queer creativity is GREAT!
5 Traits That Are Essential for a Graphic Designer5 Traits That Are Essential for a Graphic DesignerSometimes it can feel like graphic design is a lot to try and learn, especially if you don’t have much experience with art. Perhaps you’re more experienced with copywriting, social media, or something different.
AGI Owner Shane Lukas Gives TEDx TalkAGI Owner Shane Lukas Gives TEDx TalkLifetime harm reduction activist and Advocate Expert Shane Lukas brings an idea worth sharing to create more courageous spaces.
A Great Idea Wins Bronze Anthem Award for Employee Learning & Development InitiativeA Great Idea Wins Bronze Anthem Award for Employee Learning & Development InitiativePress release for 2024 Bronze Anthem Award for "Reimagining Race and Social Justice” design
2024 Year in Review and a Look Ahead2024 Year in Review and a Look AheadA Great Idea summarizes its top achievements in community engagement, award-winner partner projects in web and print design, and thought leadership.
Great (Award-Winning) Design is A Great IdeaGreat (Award-Winning) Design is A Great IdeaA roundup of the 2024 design and content awards recognizing A Great Idea's talented team and our partners' incredible work to transform our world.
B2B Better in 2025 by Being an Ally to LGBTQ+ CommunitiesB2B Better in 2025 by Being an Ally to LGBTQ+ CommunitiesStep in with support through your company culture and operations, and in turn, grow, empower, and activate advocates for your business.
Live For Five: Is Brand Transparency a New Pitch?Live For Five: Is Brand Transparency a New Pitch?Learn the value of brand transparency, how it connects to your audience, and get tips to make it part of your content strategy. Watch this original video from our Live For Five series featuring Creative Strategist Shane Lukas to find out.
Graphic Design Brings People TogetherGraphic Design Brings People TogetherArt is an effective (and beautiful) way to empower communities. Learn how major social moments, from war to fighting COVID-19, have inspired artists to use graphic design as a way to propel people forward into action and meaningful change.
5 Tips to Make Us Proud When You Talk About Pride5 Tips to Make Us Proud When You Talk About PrideGo beyond the rainbow basics to be a brand in community with lesbian, gay, bisexual, transgender, and other identities on the queer spectrum.