We Are PHARMA! Advancing Equity Magazine Launch
OneWe Reach
As an inaugural issue, stakeholders were working together for the first time to draft copy, shoot new photography, and generally deliver their responsibilities in on deadline.
WOCIP wanted a high-quality, off-the-bookstore-rack-worthy-designed magazine that would be a stunning platform to tell the stories of some of the leading women of color in pharma.
Our design of the inaugural issue of We Are Pharma! Advancing Equity magazine is an award-winning showcase of women of color’s leadership, innovation, and excellence in the pharmaceutical industry.
AWARD RECOGNITIONS
How does brand identity design differ from brand strategy?
Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.
Will content strategy help us raise funds or get more followers on Instagram?
Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.