We Are PHARMA! Advancing Equity Magazine Launch
OneWe Reach
As an inaugural issue, stakeholders were working together for the first time to draft copy, shoot new photography, and generally deliver their responsibilities in on deadline.
WOCIP wanted a high-quality, off-the-bookstore-rack-worthy-designed magazine that would be a stunning platform to tell the stories of some of the leading women of color in pharma.
Our design of the inaugural issue of We Are Pharma! Advancing Equity magazine is an award-winning showcase of women of color’s leadership, innovation, and excellence in the pharmaceutical industry.
AWARD RECOGNITIONS
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral
What is brand identity development?
Brand identity development is the process of figuring out how a brand looks and feels based on its values, mission and personality.
It involves stakeholder input—community members, staff, and leaders—and includes visual elements like the logo, color palette, typography, imagery, and overall style. Together, these pieces make the brand look consistent and easy to recognize everywhere it’s used.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
How does brand identity design differ from brand strategy?
Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.