INDUSTRY:
Unity Walk 2024
Client Partner:
FaithAction
We Speak You
We developed multilingual social media graphics and printed collateral to promote the event, along with an action card for marchers to engage spectators on immigration issues relevant to North Carolina voters.
CHALLENGE
Execute graphics in seven languages, including three which read right to left.
REQUEST
Develop a visual theme and design versions of social media graphics, postcards, and posters in English Spanish, French, Dari, Pashto, Swahili, Arabic, and Rade.
RESULT
Across seven languages, we designed 35 social media graphics, 7 posters, 7 postcards, and 1 English-only palm card for community engagement.
AWARD RECOGNITIONS
"
Throughout our experience, they asked very thoughtful questions because they wanted to make sure that the end product could be a good representation—not just the services, but also of the community that we serve.
"
—
Jose B.
,
Executive Director
Multichannel, multilingual promotion in digital and print was the baseline to ensure we could effectively meet community members where they were in virtual and physical spaces.
We developed this palm card, distributed by Unity Walk marchers, to inform spectators and encourage them to take electoral action in support of immigrants and refugees.
These services from A Great Idea include the following:
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.