Medicaid-funded Health Coverage Program Branding

Client Partner:

Senior Whole Health

Leading Insurance Provider for Seniors in MA and NYS Gets New Identity

Senior Whole Health led the nation in providing affordable and innovative healthcare plans for “dual-eligibles” — people who qualify for both Medicare and Medicaid in the state of Massachusetts (and now also New York). For the program’s high-profile launch, SWH hired A Great Idea to provide numerous brand and identity solutions ranging from the tri-block logo creation to the art direction of posters, brochures, postcards, mailers, and forms.

CHALLENGE

REQUEST

RESULT

AWARD RECOGNITIONS

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I contracted [A Great Idea] to develop initial creative and work materials needed to launch and support a new company. In an extremely time intensive environment with minimal ongoing discussion, [A Great !dea] was able to translate the input he had into cohesive outputs that exemplified the initial brand of the company. Their intuitiveness and creativity were great assets during critical growth and communication stages.

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Kevin K.

VP for Sales

Ready for Day-to-Day Application

Not only was the brand needed to communicate to the consumer audience, but it had to be applied internally across the breadth of documentation required to deliver health services. A Great Idea created a comprehensive identity system that allowed SWH to roll out into the market with consistency and instant recognition.

Clear, Direct Messages

The target audience for SWH can have varying levels of communication abilities, ranging from suffering from visual impairments to being English language learners. Our approach was to present the material in clean, vibrant ways, whether presented environmentally as posters or using direct mail channels. The simplicity paired with warm, friendly portraits that resonated with the diverse audience made a powerful connection.

A Voice That Cares

The brand launch met and surpassed its goal to connect with large, eligible communities of Massachusetts This success was partially the result of creating access to materials (such as postcards) through translation into multiple languages, attention to larger type sizes, and imagery selections that spoke to the target audience.

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Frequently Asked Questions About Services Used in Medicaid-funded Health Coverage Program Branding

Will the UI design work on mobile and desktop?

Yes! We build UI design with most common devices and browsers in mind to ensure your website is consistent and usable across platforms.

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How does brand identity design differ from brand strategy?

Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.

Why is brand identity important?

A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.

Is there a difference between print and digital design?

Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.

Can you print materials?

While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.

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