"Selena's Story" Video
North Carolina Coalition Against Domestic Violence
The concept for the video was not fully conceived, which could leave the project moving in multiple directions.
Produce a video that addresses domestic violence as it enters the workplace environment.
A Great Idea produced an award-winning animated video called “Selena’s Story: Making a Case for Safe Leave,” which offers workplaces insights into creating an environment that supports those experiencing intimate partner violence.
AWARD RECOGNITIONS
Jargon-free Empathy
We helped NCCADV shape the video’s script to ensure the dialogue would be accessible, sympathetic, and engaging. This was achieved by omitting jargon and abstract language that could hinder feeling empathy toward the story.
Creative Privacy Protection
Because the narrative is based on a true story, using animation served to help protect the privacy of the individual whose story was being told. Also, by avoiding a live-action depiction, actors could not be misconstrued as having been victims of romantic partner violence due to participation in the video.
Do you offer education video production?
We do offer video production for education! As an educational video company, we distinguish ourselves from others in the sector by putting our values and partnerships first. We specialize in partnering with educational organizations that are leading with equity and mission to create content that inspires people to take action and get involved.
How long does video production take?
Timelines vary based on the scope of your video. Typically, start-to-finish videos can take anywhere from a few weeks to a couple of months. We’ll outline milestones clearly when we’re in the discovery phase of project kickoff.
If we already have footage, can you just edit it?
Totally! That’s exactly what we offer with our video editing services. We often provide editing-only services for clients and partners who already have recorded content and just need help turning it into a finished piece.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
What is the difference between your video production services and your video editing services?
When we talk about video production, we’re talking about seeing a video through from start to finish: planning, scripting, filming, directing, editing, and finalizing a video. Editing is just one stage of that and refers to turning raw footage into a video prepared for distribution.