"Selena's Story" Video
North Carolina Coalition Against Domestic Violence
The concept for the video was not fully conceived, which could leave the project moving in multiple directions.
Produce a video that addresses domestic violence as it enters the workplace environment.
A Great Idea produced an award-winning animated video called “Selena’s Story: Making a Case for Safe Leave,” which offers workplaces insights into creating an environment that supports those experiencing intimate partner violence.
AWARD RECOGNITIONS
Jargon-free Empathy
We helped NCCADV shape the video’s script to ensure the dialogue would be accessible, sympathetic, and engaging. This was achieved by omitting jargon and abstract language that could hinder feeling empathy toward the story.
Creative Privacy Protection
Because the narrative is based on a true story, using animation served to help protect the privacy of the individual whose story was being told. Also, by avoiding a live-action depiction, actors could not be misconstrued as having been victims of romantic partner violence due to participation in the video.
What is the difference between your video production services and your video editing services?
When we talk about video production, we’re talking about seeing a video through from start to finish: planning, scripting, filming, directing, editing, and finalizing a video. Editing is just one stage of that and refers to turning raw footage into a video prepared for distribution.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
How long does video production take?
Timelines vary based on the scope of your video. Typically, start-to-finish videos can take anywhere from a few weeks to a couple of months. We’ll outline milestones clearly when we’re in the discovery phase of project kickoff.
What is a content strategy agency?
A content strategy agency like A Great Idea is a group of people who understand the technical strategy, timing, and creative processes behind powerful content that engages your followers, connects with your community, and grows your audience—both digitally and in real life.