INDUSTRY:
Reimagining Race & Social Justice at Seattle Public Utilities
Client Partner:
Be Possible
The Power of Physically Presenting a Journey of Discovery, Inclusion, and Transformation
Collaborating with Seattle-based, racial equity consultancy Be Possible, A Great Idea designed the creative for freestanding fixtures meant to prompt reflection on issues of race and social justice within Seattle Public Utilities as part of a gallery walk as well as staged reports.
CHALLENGE
Devise static installations that entice pedestrians to commit to engaging thoughtfully with their content on race and social justice.
REQUEST
We were tasked to design creative for freestanding fixtures that should prompt pedestrians to use the images and words to reflect upon leadership, courage, and justice.
RESULT
We designed towers comprised of interlocking panels with strong visual and textual elements–including photographs, infographics, quotes/testimonials, and dictums–to engage passersby.
AWARD RECOGNITIONS
"
A Great idea was a collaborator with us. AGI introduced solutions that were implementable in the timeframe, in the budget. AGI went above and beyond.
"
—
Kristina K.
,
Lead Consultant
Scanability
As a passive instrument of engagement, these towers could not be too verbose so viewers could digest the text from panel to panel, tower to tower, without demanding too much time to do so. Concise language is central to maintaining a viewer’s attention in nearly all contemporary media.
High-Contrast Design
When grabbing a passerby’s attention is paramount, a strong visual impression from a distance must be achieved. We opted to primarily use a blue and yellow combination that easily catches the eyes at a glance. Moreover, the judicious use of large text and heavier font weights in contrast to smaller text with lighter weights establishes an information hierarchy that helps readers scan and digest the more important details first.
Dream Report
Staged dream reports like the “Reimagining Racial and Social Justice” workshop created person-to-person interactions to address racism and inequality within the workplace. Sixty Seattle Public Utilities employees participated in the “Dream Phase” to identify what is working in their racial and social justice efforts, the conditions that make it possible, and how to replicate those conditions.
These services from A Great Idea include the following:
Can you work with existing brand guidelines?
Absolutely! We can build a complementary event identity that aligns with your organization’s brand or we can help you develop something new if you’re looking to branch out. If you need assistance with a regular event, we can definitely refresh and maximize branding that already exists.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
When does the event branding process begin?
The earlier, the better! In a perfect world, getting started with your event or conference brand 3-6 months before it happens gives everybody time to strategize, design, and get all our ducks in a row. We regularly help clients on tighter timelines—reach out and see what’s possible!
What kind of events do you brand?
We work within a wide range of events and conferences! From grassroots community forums to advocacy campaigns or galas, if you’re bringing people together with a purpose, we’re your partners to help make that happen.