PPESA'S 2026 Day of Action
Planned Parenthood Empire State Acts
PPESA represents five Planned Parenthood affiliates across New York State, which means messaging and materials must work across multiple teams, audiences, and channels.
PPESA needed creative support for campaign visuals, environmental and event materials, and a system that could scale across statewide affiliates.
The Day of Action response was “out of this world.” The campaign delivered a bold, cohesive presence that made the event space feel unmistakably Planned Parenthood.
AWARD RECOGNITIONS
Immersive event environment and visual impact
For advocacy events, the room matters. We designed the Day of Action experience to feel immersive and unmistakable—so participants felt the brand and the movement immediately upon arrival. PPESA noted that “from the moment you walked into the space, you knew Planned Parenthood was in the house.” By amplifying signature colors and creating bold, high-visibility visuals throughout the space, we helped turn the environment into a talking point—one that encouraged gathering, conversation, and momentum. The visual presence supported both participant excitement and leadership confidence.
Advocacy messaging made accessible
PPESA’s work often involves policy complexity, and one of the biggest barriers to advocate engagement is overly technical language. We helped translate that complexity into approachable, action-forward communication—supporting the team’s belief that “language matters.” Our design approach prioritized clarity and hierarchy: clear headlines, scannable layouts, and visual cues that guided people through what’s happening, why it matters, and what to do next. This helped PPESA break through the noise and communicate in lay terms without diluting the mission.
Cohesive statewide campaign system
We built a consistent visual system that could be adopted across five affiliates—aligning colors, typography, graphic elements, and layout rules so every touchpoint looked and felt like one campaign. That cohesion mattered: it helped PPESA show up as one unified movement rather than separate entities. The system was designed to be flexible for different channels (social posts, print pieces, and event signage) while staying unmistakably on-brand. The result was a campaign that looked sharp, stunning, and consistent—making it easier for advocates and partners to recognize, share, and rally around the Day of Action.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
What if we’ve never done this before?
Not a problem! We’re here to help you through every step of the process with no background in brand work required. Our process is collaborative and accessible for teams of any skillset and capacity. A Great Idea is here to listen, make your job easier, and help your event make a lasting impression.