PPESA'S 2026 Day of Action
Planned Parenthood Empire State Acts
PPESA represents five Planned Parenthood affiliates across New York State, which means messaging and materials must work across multiple teams, audiences, and channels.
PPESA needed creative support for campaign visuals, environmental and event materials, and a system that could scale across statewide affiliates.
The Day of Action response was “out of this world.” The campaign delivered a bold, cohesive presence that made the event space feel unmistakably Planned Parenthood.
AWARD RECOGNITIONS
Immersive event environment and visual impact
For advocacy events, the room matters. We designed the Day of Action experience to feel immersive and unmistakable—so participants felt the brand and the movement immediately upon arrival. PPESA noted that “from the moment you walked into the space, you knew Planned Parenthood was in the house.” By amplifying signature colors and creating bold, high-visibility visuals throughout the space, we helped turn the environment into a talking point—one that encouraged gathering, conversation, and momentum. The visual presence supported both participant excitement and leadership confidence.
Advocacy messaging made accessible
PPESA’s work often involves policy complexity, and one of the biggest barriers to advocate engagement is overly technical language. We helped translate that complexity into approachable, action-forward communication—supporting the team’s belief that “language matters.” Our design approach prioritized clarity and hierarchy: clear headlines, scannable layouts, and visual cues that guided people through what’s happening, why it matters, and what to do next. This helped PPESA break through the noise and communicate in lay terms without diluting the mission.
Cohesive statewide campaign system
We built a consistent visual system that could be adopted across five affiliates—aligning colors, typography, graphic elements, and layout rules so every touchpoint looked and felt like one campaign. That cohesion mattered: it helped PPESA show up as one unified movement rather than separate entities. The system was designed to be flexible for different channels (social posts, print pieces, and event signage) while staying unmistakably on-brand. The result was a campaign that looked sharp, stunning, and consistent—making it easier for advocates and partners to recognize, share, and rally around the Day of Action.
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