INDUSTRY:
Virtual Town Halls Campaign
Client Partner:
The New Pride Agenda
Reinforcing the Importance of Togetherness Even During a Pandemic
CHALLENGE
The topics at launch primarily focused on New York’s response to the COVID-19 pandemic and its impact on LGBTQ+ people. Outreach would be exclusively digital.
REQUEST
Develop an array of digital assets and messaging that compels individuals to virtually participate in the NEW Pride Agenda's community forums during the ongoing pandemic.
RESULT
A Great Idea delivered welcoming copy and inviting graphic design that increased the Instagram audience significantly.
AWARD RECOGNITIONS
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"
Happy to give my full endorsement to A Great Idea's wonderful mix of competence, creativity, and on-time response to deadlines, hard combination to beat. Their work increased our start-up Instagram 10 fold in 3 months!
"
—
Cynthia D.
,
Project Manager
Instagram Initiative
Applying several social media strategies, ranging from multi-post to Instagram stories and video, A Great Idea created opportunities to meet advocates and attendees for the free, online events bringing together experts and professionals to discuss the impacts of COVID-19 pandemic on LGBTQ+ people as well as ongoing political initiatives.
Design That Invites Response
By creating strong visuals and highlighting political and cultural influencers through a consistent campaign, A Great Idea empowered the New Pride Agenda to connect to its audience through a strong promotional identity. In addition to social media, A Great Idea facilitated materials on the organization’s website, which included WordPress development, and email communications. View The New Pride Agenda site here.
Managing the Details
In addition to supporting both graphic design and strategy, A Great Idea’s team provided support through video editing, management of the organization’s YouTube channel, and collaborating on speakers for the virtual forums.