Virtual Town Halls Campaign
The New Pride Agenda
The topics at launch primarily focused on New York’s response to the COVID-19 pandemic and its impact on LGBTQ+ people. Outreach would be exclusively digital.
Develop an array of digital assets and messaging that compels individuals to virtually participate in the NEW Pride Agenda's community forums during the ongoing pandemic.
A Great Idea delivered welcoming copy and inviting graphic design that increased the Instagram audience significantly.
AWARD RECOGNITIONS
Instagram Initiative
Applying several social media strategies, ranging from multi-post to Instagram stories and video, A Great Idea created opportunities to meet advocates and attendees for the free, online events bringing together experts and professionals to discuss the impacts of COVID-19 pandemic on LGBTQ+ people as well as ongoing political initiatives.
Design That Invites Response
By creating strong visuals and highlighting political and cultural influencers through a consistent campaign, A Great Idea empowered the New Pride Agenda to connect to its audience through a strong promotional identity. In addition to social media, A Great Idea facilitated materials on the organization’s website, which included WordPress development, and email communications. View The New Pride Agenda site here.
Managing the Details
In addition to supporting both graphic design and strategy, A Great Idea’s team provided support through video editing, management of the organization’s YouTube channel, and collaborating on speakers for the virtual forums.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
Will content strategy help us raise funds or get more followers on Instagram?
Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.
What do you need from us?
The only thing we need from you is for you to reach out and schedule a discovery call! Whether you have an underperforming social media account, a loose idea for a new organization, or an event to promote, we can work with you to craft social media content and a strategy that activates your network of advocates!
What’s the difference between content strategy and content creation?
Content strategy is a high-level plan that defines the who, what, when, where, why, and how of your content. This helps guide the content creation process, meaning when you begin writing or designing your content, you understand how to do it more impactfully.