New Politics Leadership Academy Site Update

Client Partner:

New Politics Leadership Academy

Clearing Up the Path for Public Service

New Politics Leadership Academy recruits and develops those who have served in the military to continue their public service through civil engagement and political leadership. We assisted NPLA with a website update that more easily puts military service members and civil servants on the path toward work for the public good .

CHALLENGE

NPLA needed to clarify what “answering the call” meant concerning their recruitment efforts, but more broadly, to evolve the brand to better reflect the current organization.

REQUEST

Refresh brand collateral including the website to better serve as a tool for recruitment.

RESULT

Along with the site rebranding, we created three new targeted landing pages for the respective recruitment targets.

AWARD RECOGNITIONS

No items found.

Shane is such a pleasure to work with. He's so attentive to the unique needs of our organization and helped us create specific landing pages to better communicate to our specific audiences. Since we've begun using them in our email marketing and cold outreach to potential organizations, we've seen higher conversion rates in responses, open, and CTRs!

—

Cristina F.

Director of Partnerships and Growth

Getting Vertical 1

Highly tailored vertical content was created to target those who are military service veterans, national service alumni, and other service professionals. NPLA alumni stories on these landing pages serve as compelling testimonials to persuade potential new servant leaders.

Getting Vertical 2

Getting Vertical 3

Frequently Asked Questions About Services Used in New Politics Leadership Academy Site Update

What website platforms do you use?

We regularly work with content management systems (CMS) like WordPress, Webflow, and Squarespace, though we’re flexible. We evaluate each project and choose a CMS depending on your needs and technical goals!

Can you integrate our CRM, donation platform, or LMS?

Yes! We regularly build custom integrations to enable on-screen donation, sign-ups, or community mobilization.

Will the UI design work on mobile and desktop?

Yes! We build UI design with most common devices and browsers in mind to ensure your website is consistent and usable across platforms.

‍

How do you make sure our site is accessible?

We build accessibility into each step of our web design process and stick closely to ADA and WCAG 2.2 standards. From high color contrast to screen reader compatibility and keyboard navigation, we make sure the site works for everyone.

What is website design?

It’s the process of planning, creating, and building websites by combining branding, structure, functionality, and user experience (UX) to support your goals. The goal is to create a site that’s useful and compelling so you can best connect with your audience!

VISIT COMPLETE FAQ