New Politics Leadership Academy Site Update
New Politics Leadership Academy
NPLA needed to clarify what “answering the call” meant concerning their recruitment efforts, but more broadly, to evolve the brand to better reflect the current organization.
Refresh brand collateral including the website to better serve as a tool for recruitment.
Along with the site rebranding, we created three new targeted landing pages for the respective recruitment targets.
AWARD RECOGNITIONS
Getting Vertical 1
Highly tailored vertical content was created to target those who are military service veterans, national service alumni, and other service professionals. NPLA alumni stories on these landing pages serve as compelling testimonials to persuade potential new servant leaders.
Getting Vertical 2
Highly tailored vertical content was created to target those who are military service veterans, national service alumni, and other service professionals. NPLA alumni stories on these landing pages serve as compelling testimonials to persuade potential new servant leaders.
Getting Vertical 3
Highly tailored vertical content was created to target those who are military service veterans, national service alumni, and other service professionals. NPLA alumni stories on these landing pages serve as compelling testimonials to persuade potential new servant leaders.
What makes a great website?
A great website is easy to navigate, responsive, accessible in every way, and looks great. We combine our full-stack development expertise with graphic design acumen to build sites that are meaningful to your audience.
Do you offer ongoing support or maintenance?
Absolutely. We have ongoing retainers with many of our clients to perform regular maintenance and security patching. At the end of each project, though, we ensure our clients’ in-house web management teams have the tools and information they need to manage the website going forward.
What website platforms do you use?
We regularly work with content management systems (CMS) like WordPress, Webflow, and Squarespace, though we’re flexible. We evaluate each project and choose a CMS depending on your needs and technical goals!
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
What exactly is a landing page?
A landing page is a single, focused web page designed to drive a specific action—like donating, signing up, or registering—without the distractions of a full website.