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New Politics Leadership Academy Site Update

Client Partner:

New Politics Leadership Academy

Clearing Up the Path for Public Service
New Politics Leadership Academy recruits and develops those who have served in the military to continue their public service through civil engagement and political leadership. We assisted NPLA with a website update that more easily puts military service members and civil servants on the path toward work for the public good .
CHALLENGE

NPLA needed to clarify what “answering the call” meant concerning their recruitment efforts, but more broadly, to evolve the brand to better reflect the current organization.

REQUEST

Refresh brand collateral including the website to better serve as a tool for recruitment.

RESULT

Along with the site rebranding, we created three new targeted landing pages for the respective recruitment targets.

AWARD RECOGNITIONS

"
Shane is such a pleasure to work with. He's so attentive to the unique needs of our organization and helped us create specific landing pages to better communicate to our specific audiences. Since we've begun using them in our email marketing and cold outreach to potential organizations, we've seen higher conversion rates in responses, open, and CTRs!
"
—
Cristina F.
,
Director of Partnerships and Growth

Getting Vertical 1

Highly tailored vertical content was created to target those who are military service veterans, national service alumni, and other service professionals. NPLA alumni stories on these landing pages serve as compelling testimonials to persuade potential new servant leaders.

Getting Vertical 2

Highly tailored vertical content was created to target those who are military service veterans, national service alumni, and other service professionals. NPLA alumni stories on these landing pages serve as compelling testimonials to persuade potential new servant leaders.

Getting Vertical 3

Highly tailored vertical content was created to target those who are military service veterans, national service alumni, and other service professionals. NPLA alumni stories on these landing pages serve as compelling testimonials to persuade potential new servant leaders.

SERVICE: 
User Experience
User Interface Design
Front End Development
Digital Design
INDUSTRY: 
Community Organization
Education

SERVICES

INDUSTRIES

copywriting graphic design web development social media content strategy
copywriting graphic design web development social media content strategy