New Politics Leadership Academy Site Update

Client Partner:

New Politics Leadership Academy

Clearing Up the Path for Public Service

New Politics Leadership Academy recruits and develops those who have served in the military to continue their public service through civil engagement and political leadership. We assisted NPLA with a website update that more easily puts military service members and civil servants on the path toward work for the public good .

CHALLENGE

NPLA needed to clarify what “answering the call” meant concerning their recruitment efforts, but more broadly, to evolve the brand to better reflect the current organization.

REQUEST

Refresh brand collateral including the website to better serve as a tool for recruitment.

RESULT

Along with the site rebranding, we created three new targeted landing pages for the respective recruitment targets.

AWARD RECOGNITIONS

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Shane is such a pleasure to work with. He's so attentive to the unique needs of our organization and helped us create specific landing pages to better communicate to our specific audiences. Since we've begun using them in our email marketing and cold outreach to potential organizations, we've seen higher conversion rates in responses, open, and CTRs!

—

Cristina F.

Director of Partnerships and Growth

Getting Vertical 1

Highly tailored vertical content was created to target those who are military service veterans, national service alumni, and other service professionals. NPLA alumni stories on these landing pages serve as compelling testimonials to persuade potential new servant leaders.

Getting Vertical 2

Getting Vertical 3

Frequently Asked Questions About Services Used in New Politics Leadership Academy Site Update

What makes a great website?

A great website is easy to navigate, responsive, accessible in every way, and looks great. We combine our full-stack development expertise with graphic design acumen to build sites that are meaningful to your audience.

Do you offer ongoing support or maintenance?

Absolutely. We have ongoing retainers with many of our clients to perform regular maintenance and security patching. At the end of each project, though, we ensure our clients’ in-house web management teams have the tools and information they need to manage the website going forward.

Can you help us write the content for our landing page?

Absolutely! We offer content strategy and copywriting services, both of which can help ensure your page communicates effectively and powerfully.

What exactly is a landing page?

A landing page is a single, focused web page designed to drive a specific action—like donating, signing up, or registering—without the distractions of a full website.

What’s the difference between UI and UX?

UI (User Interface) focuses more on the look, feel, and layout of your website. This can mean buttons, fonts, and navigation. UX (User Experience) is a bit broader and more structural, focusing on the overall experience. Think of UX as the house, the UI as the paint and the decorations. We often work on UI/UX in tandem as part of a holistic approach to website construction.

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