My Life. My Body. My PrEP.
Amida Care
The theme, set by the client coalition, was a slight modification of the previous year’s theme. However, we needed a new visual direction and needed to use images from photo shoots they had already arranged.
The coalition wanted new campaign social media graphics, and later, a vertical vinyl banner using their own photography.
Our visual concept was to use a bright, dynamic background pattern in juxtaposition to the spokesmodel photos. The final images were vibrant, visually energetic, and celebrate the diversity of the spokesmodels.
AWARD RECOGNITIONS
Multi-media Promotion
The “My Life. My Body. My PrEP.” campaign was promoted on social media, video (YouTube), and with an in-person launch. We drove all of the social media promotion–graphic design and copywriting–including additional posts on the videos. Our vertical banners were the only campaign collateral for the live launch event.
Speaking the Language
A significant segment of the PrEP Coalition's audience uses Spanish as its first language. To ensure they could be reached, a bilingual campaign was necessary. Social media posts, graphics, and videos were translated into Spanish. Likewise, video interviews in Spanish had English subtitles.
What types of copywriting services do you offer?
We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
What do your social media content services include?
Our custom social media services are shaped to meet your needs and goals. AGI’s team handles a wide variety of design, copywriting, media management, and development. Whatever you need, it’s likely we would be great partners for it! We offer a variety of social media services, including strategy, content creation, rollout, and long-term management.
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.
What kind of social media content do you create?
Our team produces graphics, videos, carousels, Reels, Shorts, infographics, live event coverage, text-based posts, and stories. All of the content we create reflects your mission and values and is created with your community in mind.