My Life. My Body. My PrEP.
Amida Care
The theme, set by the client coalition, was a slight modification of the previous year’s theme. However, we needed a new visual direction and needed to use images from photo shoots they had already arranged.
The coalition wanted new campaign social media graphics, and later, a vertical vinyl banner using their own photography.
Our visual concept was to use a bright, dynamic background pattern in juxtaposition to the spokesmodel photos. The final images were vibrant, visually energetic, and celebrate the diversity of the spokesmodels.
AWARD RECOGNITIONS
Multi-media Promotion
The “My Life. My Body. My PrEP.” campaign was promoted on social media, video (YouTube), and with an in-person launch. We drove all of the social media promotion–graphic design and copywriting–including additional posts on the videos. Our vertical banners were the only campaign collateral for the live launch event.
Speaking the Language
A significant segment of the PrEP Coalition's audience uses Spanish as its first language. To ensure they could be reached, a bilingual campaign was necessary. Social media posts, graphics, and videos were translated into Spanish. Likewise, video interviews in Spanish had English subtitles.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
What do you need from us?
The only thing we need from you is for you to reach out and schedule a discovery call! Whether you have an underperforming social media account, a loose idea for a new organization, or an event to promote, we can work with you to craft social media content and a strategy that activates your network of advocates!
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.