Mind My Health Web Application Launch

Client Partner:

Mind My Health

Mind My Health is free online tool gives users throughout the country (though focused on North and South Carolina) the opportunity to store and manage their advance care planning health documents. A Great Idea leads creative direction, product strategy, and management of development. This includes branding, user experience, graphic design, email communications design, interface design, social media strategy, and print collateral as well as managing the development team for this web application.

CHALLENGE

REQUEST

RESULT

AWARD RECOGNITIONS

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Advanced Tool

Introduced as an innovative partnership with healthcare advocates throughout North and South Carolina, Mind My Health aims to reduce the challenges and infrequency many experience in having advance care documents available when they are needed. This project had only begun early phases of development when A Great Idea was brought on to lead the initiative by both establishing a brand and architecting a web application tool that could connect diverse communities to own their own health by planning for care in advance.

Ease of Access

At every step, consideration is made for an interface that ensures every user can view, download, and even share their documents. With decades of experience in responsive web design, the A Great Idea team began the project applying strong user experience principles, including interactive wireframes.

Built For the Future

Mind My Health’s unique approach, the vast network of healthcare partnerships, and leadership of regional and national experts represent a vision in how the future must include universal access to every person’s advanced care documents. A Great Idea shared the room with these leaders for intensive strategy sessions that lay the roadmap for the web application and provide clear guidance for the functions and expansions that drive success.

Frequently Asked Questions About Services Used in Mind My Health Web Application Launch

What website platforms do you use?

We regularly work with content management systems (CMS) like WordPress, Webflow, and Squarespace, though we’re flexible. We evaluate each project and choose a CMS depending on your needs and technical goals!

How do you make sure our site is accessible?

We build accessibility into each step of our web design process and stick closely to ADA and WCAG 2.2 standards. From high color contrast to screen reader compatibility and keyboard navigation, we make sure the site works for everyone.

Do you offer education website design?

We have over a decade of experience in education website design. Many of our incredible clients are leaders in the education industry, doing work to ensure learning is equitable and inclusive. Our education website design services make it easier for them to reach their audiences and centralize their digital presence!

How do I choose the right brand strategy consultant for my business?

Choosing the right brand strategy consultant is an important part of shaping your brand’s image and reputation. Take time to look at a potential consultant or agency’s past work by looking at their portfolio. Then, set up an initial meeting to ask questions and determine if their brand strategy process fits your needs, values, budget, and goals.

What should I expect to pay for brand strategy consulting services?

The cost of brand strategy consulting varies depending on your specific needs, project complexity, and who you hire. Before any consultations, it’s important to define your goals and budget to ensure the scope of work matches your expectations. Small, independent consulting agencies like A Great Idea typically charge between $100 and $300+ per hour or $5,000 to $30,000 per full brand strategy project.

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