2024 Jackie Kennedy Onassis Medal Celebration Video
The Municipal Art Society of New York
The Municipal Art Society of New York needed a video produced for an annual medal celebration event within a couple of weeks turnaround.
Create a video for MAS’ annual fundraising event that will inspire donations and inform participants about their work.
A Great Idea collaborated with MAS’ staff to produce the video, beginning with a concept, a loose script, and a lot of collaboration. The final product combined voice-over, MAS and found assets, and video animation to inform the audience about MAS’ accomplishments and inspire them to donate.
AWARD RECOGNITIONS
Communications for Giving
We helped MAS produce a video that inspired philanthropy, donations, and giving for a cause that matters. In our collaboration, we considered their audience at the awards event and struck the right tone by being intentional about the messaging, presentation, and branding of the video.
Voices That Reflect The Team, The Community
Our team suggested that the voiceover content provided by MAS be read by various team members and suppoters of the organization to reflect an organic support from various ages, genders, and identities.
Branded Video Creation
Fusing our brand expertise with audience understanding, we produced a video that foregrounds The Municipal Art Society of New York’s incredible advocacy work as essential to their identity. Combining voiceover, custom animation, and MAS-sourced assets, we created a smooth, professional, and engaging product that provided a supportive media element to their awards ceremony.
What’s the difference between content strategy and content creation?
Content strategy is a high-level plan that defines the who, what, when, where, why, and how of your content. This helps guide the content creation process, meaning when you begin writing or designing your content, you understand how to do it more impactfully.
What should I expect to pay for brand strategy consulting services?
The cost of brand strategy consulting varies depending on your specific needs, project complexity, and who you hire. Before any consultations, it’s important to define your goals and budget to ensure the scope of work matches your expectations. Small, independent consulting agencies like A Great Idea typically charge between $100 and $300+ per hour or $5,000 to $30,000 per full brand strategy project.
What is brand strategy?
Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.
How do I know if I need brand strategy consulting?
Some signs that you need brand strategy consulting include:
- Inconsistent or unclear brand messaging
- Declining clientele or customer engagement
- Perceived lack of differentiation from competitors
- Confusion over target audience
- Low brand awareness
- Outdated brand identity
- Negative public perception
- Lack of brand advocacy
If we already have footage, can you just edit it?
Totally! That’s exactly what we offer with our video editing services. We often provide editing-only services for clients and partners who already have recorded content and just need help turning it into a finished piece.