HIV Speaks Video Testimonials

Client Partner:

North Carolina AIDS Action Network

Answering Why We Advocate
We captured advocates’ stories at NCAAN’s two HIV Speaks legislative advocacy events at North and South Carolinas’ state capitals to amplify the urgency and grassroots imperative of HIV activism.
CHALLENGE

We wanted to highlight as many advocate testimonials as we could during the events to capture the urgency in defense of HIV prevention and care support.

REQUEST

Raise the voices of HIV advocates in North and South Carolina who attended HIV Speaks on Jones Street and HIV Speaks on Gervais Street to make clear that ending the HIV epidemic rests on fully funding and expanding programs that support HIV prevention and healthcare.

RESULT

We captured genuine stories that give more human and personal dimensions to why HIV activism matters in North and South Carolina. Sharing them with NCAAN’s audience demonstrates the organization’s commitment to empower individuals to demand action to prevent HIV transmissions and to keep people living with HIV alive.

AWARD RECOGNITIONS

2025
GDUSA HEALTH + WELLNESS Design Award
Graphic Design USA
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Let Us Speak for Ourselves

Reinforcing the imperative to speak to power, these recorded testimonials provided another opportunity for advocates to share why this advocacy is personally meaningful and what’s at stake if nothing is done.

Let Diverse Voices Be Heard

It’s imperative that an audience sees that many walks of life are impassioned, motivated, and have been mobilized to confront policymakers who move away from public interest.

Social Motivations

Leveraging social media to motivate others to join in making a difference is essential for giving one’s call(s)-to-action the widest reach to an organization’s supporters. Furthermore, consistent demonstrations of advocates taking action boosts the organization’s credibility and shows how it lives its values.

Frequently Asked Questions About Services Used in HIV Speaks Video Testimonials

These services from A Great Idea include the following:

What do you need from us?

The only thing we need from you is for you to reach out and schedule a discovery call! Whether you have an underperforming social media account, a loose idea for a new organization, or an event to promote, we can work with you to craft social media content and a strategy that activates your network of advocates!

How do you ensure the copy reflects our voice and values?

We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.

How long does video production take?

Timelines vary based on the scope of your video. Typically, start-to-finish videos can take anywhere from a few weeks to a couple of months. We’ll outline milestones clearly when we’re in the discovery phase of project kickoff.

What types of copywriting services do you offer?

We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.

Do you offer ongoing support?

Absolutely! We offer everything from one-off posts to complete social media management services packages. Long-term management includes ongoing content planning, post creation, scheduling, community engagement, and performance tracking. We collect analytics throughout this process and use them to refine our approach.

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