Pet Rescue Social Media Campaign
Golden Gypsy
The Golden Gypsy is a small retail store on the coast of Florida priding itself on global goods and attention to developing artists. Their grand opening was hampered by a hurricane that swept through the city of St. Augustine.
A Great Idea was to provide art direction, graphic design, and copywriting for the campaign.
A Great Idea delivered a social media strategy called "10 to the Rescue" using Facebook, Instagram, and a targeted email, which provided awareness messaging for local shelters addressing abandoned or hurt pets supported with a percent of profits donated to these charities. Local media took notice, and without any paid media support, news and social media influencers threw their support behind the endeavor, securing substantial reach and interest.
AWARD RECOGNITIONS
This campaignwas an opportunity to engage the region and also incorporate the brand's commitment to a better world fueled by awareness, empathy, and creativity.
Social media visuals aimed to be heavy on the warm and fuzzy, but the calls to action were clear and backed by a commitment of in-store staff.
The campaign proved so successful in its two-week run that it was extended an additional couple weeks because many consumers were engaged in the campaign.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
What kinds of email campaigns do you handle?
We manage a range of email support from urgent one-off emails to seasonal pushes or ongoing newsletters. We’ll work with you to choose the right cadence for your organization.
What’s the return on investment of email marketing?
Email marketing is one of the most cost-effective channels available. Depending on your goals and list quality, each $1 spent can return $36-$40 in value.
What types of copywriting services do you offer?
We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.
Is email marketing still effective?
Yes. Email remains one of the best ways to communicate with supporters who already care about your mission. It enables personalized outreach, targeted segmentation, and automation for consistency and engagement.