Pet Rescue Social Media Campaign
Golden Gypsy
The Golden Gypsy is a small retail store on the coast of Florida priding itself on global goods and attention to developing artists. Their grand opening was hampered by a hurricane that swept through the city of St. Augustine.
A Great Idea was to provide art direction, graphic design, and copywriting for the campaign.
A Great Idea delivered a social media strategy called "10 to the Rescue" using Facebook, Instagram, and a targeted email, which provided awareness messaging for local shelters addressing abandoned or hurt pets supported with a percent of profits donated to these charities. Local media took notice, and without any paid media support, news and social media influencers threw their support behind the endeavor, securing substantial reach and interest.
AWARD RECOGNITIONS
This campaignwas an opportunity to engage the region and also incorporate the brand's commitment to a better world fueled by awareness, empathy, and creativity.
Social media visuals aimed to be heavy on the warm and fuzzy, but the calls to action were clear and backed by a commitment of in-store staff.
The campaign proved so successful in its two-week run that it was extended an additional couple weeks because many consumers were engaged in the campaign.
What’s the return on investment of email marketing?
Email marketing is one of the most cost-effective channels available. Depending on your goals and list quality, each $1 spent can return $36-$40 in value.
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
Do you do email marketing for healthcare?
Absolutely. We specialize in email marketing for healthcare, with experience from patient engagement to public health campaigns. We adapt these same strategies to nonprofit email marketing and education.