INDUSTRY:
GDUSA Email Campaign Management
Client Partner:
GDUSA
CHALLENGE
Graphic Design USA, the nation’s longest-running and trusted source for graphic design industry news, was facing challenges in email management, delivery, and transparency in metrics.
REQUEST
Pivot from the existing platforms and management to a new system that provided greater transparency and operability, while also improving audience engagement.
RESULT
A Great Idea partnered with the GDUSA team through transition to a new platform (Sendgrid) and manages their email distribution alongside internal team members to manage revenue-making external emails, including design, testing, scheduling, and reporting.
AWARD RECOGNITIONS
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A Technology Partner You Can Trust
A Great Idea centers the importance that our partners should always have access to technology solutions that form the backbone of their business or organization. The team established a seamless system for passing along planned content, scheduling for review (QA), and distribution with accurate and timely reporting alongside GDUSA team members who focus on the email platform.
Strategy to Shine
As part of a larger technological shift for the company, A Great Idea also blended increased opportunities for inbound mailing list growth through the site experience and search optimized linking, seeing all solutions working successfully to grow a user base that benefits from targeted content and engagement.
These services from A Great Idea include the following:
Is email marketing still effective?
Yes. Email remains one of the best ways to communicate with supporters who already care about your mission. It enables personalized outreach, targeted segmentation, and automation for consistency and engagement.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
Do you do email marketing for healthcare?
Absolutely. We specialize in email marketing for healthcare, with experience from patient engagement to public health campaigns. We adapt these same strategies to nonprofit email marketing and education.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
What’s the return on investment of email marketing?
Email marketing is one of the most cost-effective channels available. Depending on your goals and list quality, each $1 spent can return $36-$40 in value.