FAI Website + Brand Update
FaithAction
FaithAction International sought to broaden its impact and regional recognition while increasing community-led opportunities.
Refine messaging and creative collateral to reflect the current organization, its focus on collaboration and measurable impact.
A Great Idea guided FAI’s board and staff through an assessment of its mission and vision to recalibrate itself to be a more community-led organization with clearer language to articulate its work and who it serves. Moreover, FAI’s basic brand assets (logo, typography) were redesigned to meet modern media applications.
AWARD RECOGNITIONS
Modern Marks
Faith Action International felt its previous logo no longer suited the organization at its present and could be better optimized for modern digital communication. However, the icon in its previous logo strongly represented community spirit. To give their logo a more modern feel, we created abstracted people icons that also read as the letters F and A. The letter A and the word Action in the wordmark were intentionally made orange to elevate and signal each other within the logo. Our redesigned icon preserved the community spirit of its predecessor and with updates to its palette and face type, A Great Idea built for them for a bolder, more confident logo.
Tagline, We’re It!
FaithAction International adopted new a tagline which we wrote to communicate their work with more directness and clarity. “Immigrant and refugee services to welcome, advocate, and empower” reinforces the idea of being action-oriented for those they serve.
Promotional Prowess
FaithAction’s new branding allows for new marketing assets to expand its visibility and reinforce the brand’s bolder palette and versatility of the logo and badge. Among these new pieces are a step-and-repeat for red carpet, photo opportunities, and table runners for outreach events.
What exactly is a landing page?
A landing page is a single, focused web page designed to drive a specific action—like donating, signing up, or registering—without the distractions of a full website.
What should I expect to pay for brand strategy consulting services?
The cost of brand strategy consulting varies depending on your specific needs, project complexity, and who you hire. Before any consultations, it’s important to define your goals and budget to ensure the scope of work matches your expectations. Small, independent consulting agencies like A Great Idea typically charge between $100 and $300+ per hour or $5,000 to $30,000 per full brand strategy project.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.
How does brand identity design differ from brand strategy?
Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.