Coalition Advocacy Microsite
North Carolina Interfaith Cash Bail Reform
An interfaith coalition was buried on partner sites, limiting reach for their cash bail reform advocacy work.
Build a complete, budget-conscious Squarespace site with content strategy, mapping, and page design that the team can maintain independently.
Launched a clean, story-driven site that increased engagement, expanded organizational reach, and created new opportunities for advocacy impact.
AWARD RECOGNITIONS
Content Strategy and Mapping
A Great Idea developed a comprehensive content strategy before a single page was designed. We conducted content mapping around the coalition's core priorities—legislation, community impact, and advocacy—then built a clear navigation structure and information hierarchy that transforms complex policy issues into accessible storytelling. This upfront strategic work is a hallmark of how A Great Idea approaches every digital engagement: the right architecture makes every design decision stronger and every visitor interaction more purposeful.
Interactive Storytelling for Impact
A Great Idea went beyond static information to build a platform for story-driven content that connects emotionally with visitors. We shaped narratives around the real human harms of cash bail, creating content that resonates across a broad and varied audience. This is one of A Great Idea's core capabilities: transforming complex policy and advocacy work into compelling, accessible stories that drive engagement, strengthen community ties, and give organizations a living platform for ongoing communications.
Advocacy-Centered Page Design
A Great Idea designed every page to move visitors from awareness to understanding to action—a signature approach we bring to every advocacy-focused engagement. Strong headlines, strategic calls to action, and purposeful visual hierarchy communicate the urgency of cash bail reform while remaining welcoming to allies, legislators, community members, and first-time visitors alike. We treat credibility and accessibility as equally important design criteria, because the best advocacy design works for every audience it needs to reach.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
What’s the difference between content strategy and content creation?
Content strategy is a high-level plan that defines the who, what, when, where, why, and how of your content. This helps guide the content creation process, meaning when you begin writing or designing your content, you understand how to do it more impactfully.
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.
Why is brand identity important?
A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral