Branches of Faith Coalition Resources
Creation Justice Ministries
A multi-organization coalition needed distinct, brand-aligned resource materials for diverse faith communities across four U.S. cities.
Extend the coalition brand across two resource guides with unique visual identities and a rack card for distribution.
Materials were praised across partner organizations, translated into Spanish, and distributed widely through the companion rack card at events.
AWARD RECOGNITIONS
Expanding a Multi-Partner Coalition Brand
A Great Idea was selected to support the Branches of Faith resource system based on our existing brand and support work with Creation Justice Ministries. This projects reflects a unique brand created through coalition partners A Rocha USA, the Center for Spirituality in Nature, the Museum of Life and Science, and including CJM. We designed a top-tier brand application that gives each resource a distinct visual identity while keeping all materials unified—a design challenge that required precise thinking across typography, color, layout, and tone for participating communities across four U.S. cities.
Christian Facilitator's Guide Design
A Great Idea developed a distinct visual identity for the Christian facilitator's guide—crafted specifically for community leaders guiding group experiences in creation care. We structured the content for ease of facilitation: clear sequencing, visual breaks that support group pacing, guided contemplative practices, and a Field-Ready Practice Cards. The result is a resource that reflects both theological depth and practical usability, demonstrating our ability to design for specialized, high-context faith audiences without sacrificing accessibility.
Rack Card and Multilingual Rollout
A Great Idea proactively recommended a rack card to unify all coalition materials—including the Creation Justice Ministries annual resource—into a single, field-ready promotional piece. This strategic recommendation reflects how AGI thinks beyond individual deliverables to consider the full communications ecosystem a client needs. Spanish translations of both guides completed the rollout, extending the coalition's reach into diverse faith communities nationwide.
What is a content strategy agency?
A content strategy agency like A Great Idea is a group of people who understand the technical strategy, timing, and creative processes behind powerful content that engages your followers, connects with your community, and grows your audience—both digitally and in real life.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
What is the difference between digital and print-ready brochure design?
A print-ready brochure is designed using the CMYK color model with specific "bleeds" and margins to ensure it looks perfect when physically printed. A digital brochure (or e-brochure) is optimized for the RGB color space, features interactive elements like clickable links, and is compressed for fast loading in emails or on your website. We can provide your final files in both formats to maximize your reach.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.