BEST NC Education Resources Site
BEST NC
The existing site couldn't scale to support BEST NC's growing library of education policy-based content, leaving critical resources difficult to find and manage.
Build a dynamic resources hub and content delivery system within WordPress that the internal team could own and expand independently.
A Great Idea delivered a fully scaleable site evolution in five months, driving significantly increased adoption of BEST NC's content since launch.
AWARD RECOGNITIONS
Architecture Built to Scale
BEST NC needed more than a website refresh — they needed infrastructure. The organization's output is substantial and varied: policy reports, data resources, multimedia content, and materials in formats that evolve over time. The old site couldn't hold it, and every new piece of content became a workaround. A Great Idea built a flexible content taxonomy and filtering system within WordPress that accommodates all of it — organized, findable, and structured so that new content types can be added without custom development work each time. The architecture was designed around BEST NC's actual production patterns, not a generic CMS template, which means it fits how the team works rather than forcing the team to work around it. As the library grows, the system performs better — not slower.
Navigation Designed for Discovery
A policy organization's content only delivers impact if the right people can find it. BEST NC's audience — educational leaders, administrators, and state-level decision-makers — is time-pressured and purpose-driven. They arrive with a specific need and limited patience for friction. We designed the resources hub around how that audience seeks information: by topic, format, and relevance, not by how content was internally organized. Filtering and categorization pathways surface the right report or resource quickly, regardless of how much content lives in the system. Accessibility and professional usability standards were built in from the start — because equitable access to policy information isn't a nice-to-have for this audience, it's the point.
Built for the Team Behind the Content
The most capable website is useless if the people running it can't keep it current. BEST NC has an internal team with their own design approaches and a fast-moving content calendar — they needed a system that fit their workflow, not one that required an agency call every time something changed. A Great Idea built entirely within WordPress, creating flexible structures that accommodate variable media types and content formats without breaking consistency or requiring developer intervention. The system was designed for handoff: aligned with how the BEST NC team already works, and built to support their existing creative decisions rather than override them. The result is a site the organization fully owns — one that stays current, stays effective, and grows on their timeline, not ours.
Will the UI design work on mobile and desktop?
Yes! We build UI design with most common devices and browsers in mind to ensure your website is consistent and usable across platforms.
What is a content strategy agency?
A content strategy agency like A Great Idea is a group of people who understand the technical strategy, timing, and creative processes behind powerful content that engages your followers, connects with your community, and grows your audience—both digitally and in real life.
How do you make sure our site is accessible?
We build accessibility into each step of our web design process and stick closely to ADA and WCAG 2.2 standards. From high color contrast to screen reader compatibility and keyboard navigation, we make sure the site works for everyone.
What makes a great website?
A great website is easy to navigate, responsive, accessible in every way, and looks great. We combine our full-stack development expertise with graphic design acumen to build sites that are meaningful to your audience.
What types of copywriting services do you offer?
We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.