Be Possible Brand Evolution
Be Possible
Be Possible’s (BP) aspirational and transformative work is often difficult for prospective partners to explain and share with others. The brand’s reliance on a butterfly logo and slabbed typography struggled to stand out when seeking attention.
Create a brand identity that communicates the personal and professional change created through Be Possible’s services of systems and culture changes structured through equity, inclusion, and the power of lived experiences.
The brand ideation process (a 3-month blend of stakeholder interviews and Strategic Roadmap development) delivered both operational and positioning clarity that has helped the organization thrive through partner expansion.
AWARD RECOGNITIONS
The "Hero’s Journey" is a powerful theme in BP’s work, and our choice to explore the use of the gradient and the BP insignia as recognition of one’s movement intellectually through their work helps capture the energy and light of possibility.
AGI’s simplified Brand Guide provides a single-page solution to the basics of brand use, whether for print or digital.
Do I need to provide the copy and images for my brochure?
While many clients provide their own text and high-resolution photos, A Great Idea offers full-service solutions. We can assist with professional copywriting, stock image curation, or custom photography to ensure your brochure is cohesive and persuasive. For the best print results, we recommend using images with at least 300 DPI (dots per inch).
What is the difference between digital and print-ready brochure design?
A print-ready brochure is designed using the CMYK color model with specific "bleeds" and margins to ensure it looks perfect when physically printed. A digital brochure (or e-brochure) is optimized for the RGB color space, features interactive elements like clickable links, and is compressed for fast loading in emails or on your website. We can provide your final files in both formats to maximize your reach.
What is brand strategy?
Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral
What should I expect to pay for brand strategy consulting services?
The cost of brand strategy consulting varies depending on your specific needs, project complexity, and who you hire. Before any consultations, it’s important to define your goals and budget to ensure the scope of work matches your expectations. Small, independent consulting agencies like A Great Idea typically charge between $100 and $300+ per hour or $5,000 to $30,000 per full brand strategy project.