Annual Holiday Card Design
Encore Community Services
The cards to thank supporters and highlight their impact needed to be visually distinctive, on-brand, and resonate with a diverse audience.
The artwork needed to reflect an original portrait of New York City, integrate Encore’s delivery workers, and reinforce the nonprofit’s heartfelt mission.
The holiday cards feature custom illustrations and content that delighted recipients and reinforced the brand with strengthened community bonds and donor appreciation.
AWARD RECOGNITIONS
Custom Illustration & Holiday Card Design
For a few years, A Great Idea delivered a fresh, NYC-inspired illustration that captured the essence of Encore’s mission and the vibrancy of the city. The 2023 card featured a whimsical delivery truck, while 2025’s design showed a delivery worker at a recipient’s door—both scenes instantly recognizable and heartwarming to the Encore community. The illustrations were hand-crafted to reflect the diversity and energy of New York, with special attention paid to details that made the cards feel personal and genuine. The holiday card designs became collector’s items among donors and supporters, eagerly anticipated each year for their creativity and authenticity. The attention to detail and custom artwork elevated the cards far beyond standard nonprofit mailings, making them a true reflection of Encore’s impact and gratitude.
Nonprofit Messaging & Creative Copywriting
With the artwork, A Great Idea provides messaging that was both heartfelt and on-brand, reinforcing Encore’s appreciation for its supporters and the vital role of delivery workers. The visuals and copy struck a balance between festive celebration and meaningful acknowledgment, ensuring every recipient felt seen and valued. The visuals became a celebratory call in to community members, strengthening loyalty and engagement while spreading joy throughout the Encore community and beyond.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
Do you offer ongoing support?
Absolutely! We offer everything from one-off posts to complete social media management services packages. Long-term management includes ongoing content planning, post creation, scheduling, community engagement, and performance tracking. We collect analytics throughout this process and use them to refine our approach.
What kind of social media content do you create?
Our team produces graphics, videos, carousels, Reels, Shorts, infographics, live event coverage, text-based posts, and stories. All of the content we create reflects your mission and values and is created with your community in mind.
What do you need from us?
The only thing we need from you is for you to reach out and schedule a discovery call! Whether you have an underperforming social media account, a loose idea for a new organization, or an event to promote, we can work with you to craft social media content and a strategy that activates your network of advocates!
What do your social media content services include?
Our custom social media services are shaped to meet your needs and goals. AGI’s team handles a wide variety of design, copywriting, media management, and development. Whatever you need, it’s likely we would be great partners for it! We offer a variety of social media services, including strategy, content creation, rollout, and long-term management.