SERVICE:
INDUSTRY:
Age-Friendly Community Partnership Rack Card
Client Partner:
Encore Community Services
Programs & Services Promotional Cards
Encore Community Services reached out to A Great Idea to craft a rack card to communicate the range of their programs and services. We tapped into our expert understanding of design principles, our client’s mission, as well as the needs of ECS’ audience in order to create a design that is engaging, informative, and easy-to-understand.
CHALLENGE
Encore Community Services needed a rack card containing information about their resources that could be comprehensive as well as easy-to-read.
REQUEST
ECS asked A Great Idea to create a visually attractive and content-dense rack card to help inform community members about their aging friendly programs, services, and resources.
RESULT
AGI developed a design for the rack card that utilized visual hierarchy, typography, and color to clearly and cleanly communicate a lot of information about ECS’ programming.
AWARD RECOGNITIONS
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Look Here First!
For a rack card like this, we needed to be intentional with the design’s visual hierarchy and informational flow. This means that even while ECS’ rack card has a lot of information in a small amount of space, we used elements of design––like typography, color, and size––to guide viewers’ eye to the most important information first, without feeling overwhelmed or cluttered.
Design with a Purpose
We know that rack cards need to be memorable and helpful or they will be skimmed and disposed of, so we pulled from our understanding of audience and community appreciation to clearly convey information to an audience in need of resources, better care, and more direct communication.
Connecting Community
Our team brings a professional approach rooted in equity and deep listening to each project. When ECS came to us for this rack card, we took time to truly understand their team’s goals for developing this rack card, and used our skillset in design, branding, and communication to ensure our combined intention came across.