Advocate for Adult Industry Reform Directory

Client Partner:

New Moon Network

First of Its Kind Sex Work Advocacy Directory!
New Moon Network sought to centralize information for adult industry advocates. We helped launch the Advocate for Adult Industry Reform (AAIR) Directory as an online repository of opportunities and resources for sex worker rights, decriminalization initiatives, and survivor advocates. A Great Idea developed the branding and built the AAIR website for this pilot program.
CHALLENGE

No directory of resources and materials dedicated to sex worker advocacy existed before. The client’s vision was not fully formed when A Great Idea was approached.

REQUEST

Create a resource website that includes diverse experiences and identities within sex work. The tone of the site should be lighthearted.

RESULT

A Great Idea built an incredibly easy-to-use, demographically inclusive online directory. Additionally, we designed a whimsical logo that played off of the “AAIR” acronym. Custom illustrations were created to visually reinforce the more cheerful tone. 

AWARD RECOGNITIONS

2024
Web Excellence Award
Web Excellence Awards
Learn More
"
It was really great to work with A Great Idea on design and strategy—really thinking through how we wanna position ourselves as a nonprofit and as a movement leader.
"
Melodie G.
,
Co-Director

It's Bespoke!

Custom illustrations were commissioned to perfectly complement the visual direction and to reflect the human-centered approach and diversity of our communities.

Filter Feeding Info

AAIR Directory’s user experience of its search functionality is effortless. Using filters to refine displayed information, those looking for events, funding opportunities, jobs, courses, and other resources can easily find all of the available information based on the selected filters.

Memorably Lighthearted

Playing off of Advocate for Adult Industry Reform’s acronym–AAIR–New Moon Network’s stakeholders delighted in our simple, but instantly memorable cloud theme.

Frequently Asked Questions About Services Used in Advocate for Adult Industry Reform Directory

Can you print materials?

While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.

Do you offer healthcare website design?

Yes, in fact, we specialize in healthcare website design services! Our innovative healthcare clients do a range of work from equitable representation to PrEP access to queer healthcare coverage. Our healthcare website design services make it possible for them to keep their communities involved, included, and informed.

Can you do Search Engine Optimization (SEO)?

Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.

How do you ensure the copy reflects our voice and values?

We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.

How long does a website project take?

This can vary! Simple sites using 2-3 templates with 10-15 pages can take just a few weeks, while large projects can take months. We tailor our timelines to fit your team’s needs, budget, and capacity while remaining transparent and accurate about how long the project will take.

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