A Simple Gesture Brand Evolution
A Simple Gesture
A Simple Gesture’s success as a hunger relief program was constrained by a brand identity that felt familiar but didn’t represent its expansion of services and community partners.
Use the green bag model and expand the identity so that it could be more versatile in programs that include local retail food networks. Also, integrate a tagline that captures the purpose.
The logo incorporates the green bag while using an arrow to illustrate the program’s role in transporting unused food from one table to another. The tagline cleverly elevates its purpose to “move hunger off the table.”
AWARD RECOGNITIONS
Generated as a grassroots identity that blossomed with community adoption, the original logo had several phases of its existence - all of which suggested their work was a food bank, which it isn’t. To get past this, we focused on the movement of food (echoed in the tagline) to ensure clarity about ASG’s commitment to taking food that would be unused and getting it to tables that need it.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
Why is brand identity important?
A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.