INDUSTRY:
2023 Health + Justice Report
Triad Health ProjectOnline & Multi-media for a More Compelling EOY Report
CHALLENGE
We wanted to avoid text density to improve the likelihood that the report would be fully read while ensuring key points of information were communicated to the audience.
REQUEST
AGI was to develop an online report that maximized readership through judicious, intentional, and compelling design.
RESULT
We designed a visually balanced, landing page that delivered THP’s content in easily scannable, digestible ways both as written text and in video.
AWARD RECOGNITIONS
No items found.
"
"
—
,
Video Testimonial
As an online report, there is flexibility to add multimedia elements to tell the story of THP’s work. We included a video by Associate Director of Care & Wellness Jennifer Nichols to describe their approach, which helped the report be less textually dense.
Visual Richness
This digital format allowed for generous use of photography to show their programmatic and advocacy efforts, to structure sections of the report, and to give a strong visual counterpoint to the text. Also, icons scaled large for an infographic of their 2023 highlights diversified the visual components while helping to disseminate top-line data points demonstrating THP’s impact.
Immediate Call-to-Action
The online format offers the opportunity for an immediately actionable item at the end of the report. After reading the page and having been persuaded by the content, a reader can easily choose the support THP’s work by the clicking donation button at the bottom. This ease and immediacy removes extraneous steps or other obstacles to giving, increasing the likelihood of conversion and expanding an organization’s support base.