B2B Better in 2025 by Being an Ally to LGBTQ+ Communities

In honor of its 10th anniversary, A Great Idea asks collaborators and community members, “What makes a great idea?” This video highlights the creativity, impact, and collective vision behind a decade of advocacy, storytelling, and collaboration.

For 10 years, A Great Idea has partnered with mission-driven organizations, combining creative strategy, design, storytelling, web development, nonprofit video production, social media content, and marketing collateral to drive social impact and advocacy.

Meet Shane Lukas, who will be on stage discussing how to find and retain top talent today. We connected with him when he published a provocative article on LinkedIn about why retired sex workers make great hires in service-oriented businesses. He’s definitely not a “traditional HR leader.”