Learn more at https://www.orangecountync.gov/3210/Aging-Well-Together-Radio-Show
For mission-driven brands, trust is everything. Yet a single poorly worded message or misplaced visual can unintentionally damage that trust—especially as awareness campaigns expand into new communities. Growth requires reach, but reach without localization and cultural relevance risks appearing inauthentic or disconnected from the people you want to serve.
Panelists Meredith Burke Hammons of Burke Hammons Consulting, Shane Lukas of A Great Idea, and Emily Sexton of Sexton Arts Law explore the current landscape of nonprofit funding, focusing on the challenges and opportunities presented by government grants, donor advocacy, and legal considerations.
In this article for GDUSA, Shane argues that it is vital for small agencies to be grounded in values so that ‘we make sure the work we do stays purpose-driven and that we keep showing up for what matters.’
